2019’s Essential Social Media Marketing Tools - According To 123 Experts

The must have social media tools for 2019

A comprehensive guide to social media marketing platforms

When we set out to write a post on the top social media marketing tools available in 2019, we wanted to provide you with all the information you need when deciding which tools are best for your business.

We took an in-depth look at each tool, outlining their benefits and showing how they can be used to maximise the impact of your social media marketing.


Growth-focused social media tools for business

The social media marketing tools available in 2019 for marketing your business on the likes of Instagram, Twitter, Pinterest and Facebook are extremely powerful. There are social media tools that save massive amounts of time by allowing you to schedule posts. There are tools that can curate relevant content for you to review and share with your audience.

There are also social marketing tools that can help you identify influencers to share your own content with. In the fast paced environment that is the modern workday, it’s crucial to have a way to streamline your tasks. Effective social media marketing tools do this and more.


Social Media Marketing Statistics

We Are Social claims say that 415 million new users started using social media in 2018, bringing the total global number to a whopping 3.196 billion. This huge increase in numbers highlights why social media should be at the forefront of every business’ mind in 2019.

As far as social media marketing tools go, Facebook Ads are used by a huge 72% of marketers, emphasising Facebook’s crucial role in the majority of social marketing campaigns.

According to the Social Media Examiner’s 2018 industry report, over 83% of marketers surveyed said that social media marketing generates increased traffic and exposure for their business. So if you’re not doing any social media marketing, you’re missing out.

Download FREE Graphic Design E-Book

Download


Top social media marketing tools


1. Google Analytics

While Google Analytics isn’t typically referred to as a social media tool, it is incredibly useful for social media marketing. It’s almost a Swiss army knife, because it's got so many uses and combines data from a variety of different platforms and traffic sources. The fact that Google Analytics is free for small businesses means including in it in your arsenal of social media marketing tools is a no brainer. This data gold mine offers such a wide range of resources that you can tap into, making it the best way to measure the effectiveness of your social media marketing campaigns.

Businesses can use the tool to track, record and analyse the key metrics of their website. Marketers can see which social media platforms are proving to be the most effective at driving traffic and can study how the users who come from those platforms behave on their site. With the detailed information that you obtain from Google Analytics, you can fine tune your social media marketing efforts in a way that few other social marketing platforms allow for.

Google Analytics works by implementing a unique tracking code on every page that it operates on. The code records user activity, their age, location, gender and interests. Once a user leaves your site, their activity data will be sent to a Google analytics server, where the data is aggregated into different segments (user activity, page views, sessions, event activity etc.). You can then use social media reports to see how much sales you get from social media traffic, ensure that you’re reaching the right demographics, tailor the content you’re posting and calculate the ROI of your social media marketing campaigns.

Data taken from various social media platforms and other traffic sources is displayed on the ‘audience overview’. This makes it easy to quickly see stats such as the number of sessions, users and page views that have been recorded. On the left hand side, different tabs are available to view. These tabs show all the different activity that was recorded from customers on the website. For example, to determine where the majority of your website visitors are located, you would click on ‘Audience’. From the dropdown menu, you would then click on ‘Demographics’, which would provide information on the demographics of your users.

2. Buzzsumo

Buzzsumo can really give you a great idea of what's going on in your niche, as it lets you see what kind of posts are being shared and who is sharing them. As well as that, you can identify influencers to build relationships with in the hope of amplifying your content and/or your business.

Buzzsumo provides you with a clear picture of what content is resonating with your audience by finding out what they share the most. It gives you the ability to search for relevant information by date and to view all your social network activity in one place. You can make use of advanced filtering to find specific types of social posts. You can set up alerts for when keywords are mentioned in an article, someone links to your site, shares your content or if an article is published which relates to your business. You can refine your alerts to ensure that you are only notified when relevant content has accumulated a certain amount of shares.

Without monitoring and alerts from social media marketing tools like Buzzsumo, you would not be able to react to mentions of your business on social media in such a timely manner. Buzzsumo can be fantastic for reaching new audiences too. For example, you could set certain keywords that are relevant to your business and monitor when they are mentioned in forums or groups. If you then join these groups and become an active member, you can find out what blog topics their members would be interested in reading.

Gone are the days when you need to check through all your social networks yourself, because Buzzsumo does it all for you. Crucially, the tool gives you the ability to focus in on your competitors and see what type of content is working for them. Buzzsumo lets you view the amount of posts they publish on each platform and the volume of shares they receive. This is helpful when posting your own content, as you’ll know what to use and what to avoid.

3. Buffer

Buffer is a social media scheduling and publishing tool which provides marketers with an easy way to manage social media. You can quickly post content and schedule when you want your posts published to any of your social channels. Buffer can be used with various social media sites, such as Facebook, LinkedIn, Twitter and Instagram. According to Buffer, their main aim is to increase post engagement and reach.

Buffer offers both free and paid versions. However, when you upgrade to the Pro plan, more features will be made available. These features include: use of a social media calendar, 8 connected social media profiles and the ability to add up to 100 scheduled posts.

To schedule posts, all you have to do is select the social media account you’re looking to post from and click on ‘schedule’ at the top of the page. From here you are given a range of times and days you can pick from to upload your posts. Buffer can be very beneficial to businesses looking to increase engagement, as by getting into a posting routine, you can establish a consistent social media presence. By posting regular content, it will allow your audience to become more familiar with your page. An engaged audience is far more likely to generate customers for your business than an audience which never sees your social media posts.

Buffer also offers the option to view data from each post, showing you how effective they are. Here you can learn which posts got the most interaction from your audience and why that was. Analytics on Buffer is highly beneficial to use, as it shows you what works for your brand and what doesn't. Buffer also reveals the best time to publish posts, allowing users to maximise their efforts in creating more engaging content for their social media profiles.

4. Hootsuite

Hootsuite makes scheduling, managing and reporting on social media very simple. The tool provides marketers with a dashboard which shows all of their social media timelines in one place. Imagine how inconvenient it would be to have to browse through individual social media sites to get the information you need! With Hootsuite, that’s a scenario you’ll never have to worry about.

The tool is ideal for small businesses who don’t have the necessary resources to effectively manage multiple social media accounts. The Pro plan currently costs $25 and offers you unlimited scheduling for up to 10 social media profiles, which is more than many business will ever need. When compared to Buffer, Hootsuite has a clunkier interface, but what it lacks in style it makes up for in features. Hootsuite’s analytics, content suggestions and scheduling options are stronger than Buffer’s offering.

Hootsuite is great for managing customer service for all of your social media accounts. It delegates messages from customers to different team members and allows you to store drafts to help you quickly answer frequently asked questions. Instead of trawling through messages on individual social media sites, you can respond to all of your customers in one place. Hootsuite will also send you free reports via email with graphs that show important information such as the number of clicks you get in the day, your top referrers and your most clicked links.

You can easily schedule posts for Facebook, Instagram, Twitter, LinkedIn and YouTube. This saves you time and allows to provide consistent, engaging content for your followers and subscribers. It only takes a few minutes to compose a post on Hootsuite and add it to your content calendar.

Adding your social media accounts to Hootesuite is a piece of cake. To add your account, select your profile picture, then click on ‘Manage Social Networks’, and after that you can choose to add either your personal or business accounts. Social media accounts can also be removed from Hootsuite in this area.

5. Facebook Ads Platform (Audience Insights, Creative Hub etc.)

Facebook Ads have become one of the staples of social media marketing. With the popularity of social media at an all time high, the desire to create ads for social media has increased exponentially. Facebook Ads makes it easy to create ads for your business and offers a variety of tools to help ensure those ads are effective.

Facebook has created a simple 7 step guide for using their ads platform. These steps are: choose your objective, select your audience, decide where to run your ad, set your budget, pick a format, place your order and measure and manage your ad.

Facebook has incorporated audience insights into their ads platform. This is highly beneficial for any marketer, as it will provide you with detailed information about the type of audience viewing your ads. This gives businesses an opportunity to learn more about potential customers. Facebook aggregates information about your target market into segments such as demographics, geography and purchasing behaviour. Through this information, marketers can get a far greater insight into what type of ads will work best for their audience.

Not everyone has been successful with Facebook Ads, but if you know exactly who you should be targeting and the results you want to get out of your ad campaign, you can really reap the rewards. If you can offer something valuable to your new audience, via a giveaway or a competition, they will be far more likely to engage with your ads.

Facebook Ads is also a much cheaper alternative to Google AdWords and gives you access to the same amount of potential leads. The platform is set up in a way that makes sure a bigger spend is rewarded with a bigger return.

6. Facebook Live

Using Facebook Live has the potential to increase your social following by massive numbers. It allows marketers to live stream interviews, meetings, webinars and much more, cultivating an engaged audience in the process.

Since its launch 3 years ago, the platform has continued to grow and is now one of the most useful social media marketing tools available. Facebook Live videos get far more engagement than regular videos, giving marketers the chance to directly speak to their audience. You can ask them to like your page and subscribe to live notifications, so that they’ll regularly tune in to what you post. If you make your live videos valuable to your target audience, they will be far more likely to become repeat viewers.

Using Facebook Live isn’t just about what happens during your livestream, but also the preparation that goes into it. Tell your audience that you plan to go live and let them know what you have in store for them. Post regular updates on Facebook in the lead up to the live broadcast and invite your audience to ask you questions. Create an event for your live video with a detailed description that highlights the value in watching your content and lets people know what they’ll be missing out on if they don’t watch it. After employing this promotional strategy, you might be able to get viewers interested in a replay of the stream, if it’s the case that they haven’t managed to catch the original broadcast.

Going live for longer and more often increases the likelihood that your video will get more views. Viewers can comment on the live video and react to it with one of Facebook’s emojis. What makes Facebook Live one of the best social media marketing tools is that you don’t need to have lots of expensive equipment to make it work, all you need is your trusty phone camera. Audiences who watch a Facebook Live stream don’t expect high quality production, but rather an authentic experience that they can take something from. Facebook Live might be one of the new kids on the block when it comes to social media tools for business, but it’s certainly here to stay.

7. Bitly

Bitly is a powerful social marketing tool that allows users to create shortened versions of URLs. In addition, Bitly lets marketers keep track of all clicks on the link, site referrals through the new URL and geographical locations where most of the clicks are coming from.

Bitly prides itself on optimizing links so that marketers can ‘own their customer experience’. By recording link data, Bitly allows customers to monitor all links and to figure out which ones work best for them. This gives marketers the opportunity to make more informed decisions. You can choose to focus on monthly, daily or hourly link data.

By subscribing to Bitly’s plans, you can personalise a link, which is a very useful feature for marketers to have when it comes to branding. Some URLs are far too long and unwieldy, making them frustrating to use. Shortened, personalised links can increase sharing and generate more traffic. The plans are split into Free, Basic, Pro, Company and Enterprise options. Free and Basic are ideal for individual users who want to brand their links and track their performance, while Pro and Company offer deeper analytics for influencers and businesses looking to scale. Enterprise caters for established companies who want to drive brand loyalty.

A shortened Bitly link can be viewed by anyone, so you will have the ability to view the activity taking place on one of your competitor’s links too. You can get ideas from their links about which demographics you should be targeting, the best times to post your own link and effective ways to share it on social media.

Bitly offers lots of valuable integrations with other social media marketing tools, such as Hootsuite, Khoros and Sprinklr. If you want to really up your game on Facebook, Instagram, Twitter, LinkedIn and Pinterest, Bitly would make a great addition to your social marketing tool stack.

8. Tweet Deck

Tweet Deck is a free social media dashboard application for managing Twitter accounts. The aim of Tweet Deck is to allow users to manage and organise multiple Twitter accounts and to help them keep track of how users interact with those accounts.

Different sections of your Twitter page are organised into columns and juxtaposed so that they can all be viewed at once. These sections include your home page, tweets and messages. You can use the filter options to customise the content you want to display. If you are already logged into your Twitter account, you won’t have to sign up or log in to Tweet Deck, your account will automatically be added when you visit the site.

Tweet Deck is great for personal use, but it can also be one of the best social media marketing tools for businesses. You can set up a team account and connect lots of different Twitter profiles on the platform. Simply click on ‘Accounts’, ‘Link another account you own’ and then select ‘Authorize’. Tweet Deck is very easy to use and you can quickly switch between accounts by clicking on the Tweet button at the top of the page and choosing which account you would like to tweet from.

You can use Tweet Deck to create ‘Tweet Grids’, which are grids that can be embedded on websites to show certain tweets. You can drag and drop your selected tweets into the grid and then choose the order you want them displayed in. Tweet Deck will generate an embeddable URL that can be placed in your site’s code to display the grid you have created.

Despite its similarities to social media marketing tools such as Hootsuite, Followerwonk, Buffer and Sprout Social, Tweet Deck is different in the sense that it is a Twitter-owned product. This means that it will always be the tool that adapts the quickest to any Twitter updates or changes.

9. Sprout Social

Sprout Social is a powerful social communication platform that allows any business to manage all of their social media sites in one place. The platform can be used with various different platforms such as Facebook, Twitter, Instagram, Google + and LinkedIn.

Sprout Social allows its customers to gain better control of their social media sites through a central hub that can store all of their social media data. One of the best features of Sprout Social is the all-in-one social inbox, where all messages are stored. It provides a quick and simple way to manage messages from various social media platforms, as well as ensuring that each message has been replied to. Like other social media marketing tools, such as Buffer and Hootsuite, Sprout Social has a content calendar. All scheduled posts are placed into the content calendar, where anyone with access can review the post and make the necessary changes before it is published.

The Sprout Social interface is easy to read and make sense of. It’s split into 6 distinct sections: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. This clear-cut segmentation makes the platform very simple to understand. When compared with the dashboard of social media marketing tools like Hootsuite, Sprout Social is a clear winner in the style stakes.The Discovery section of the platform is superb for viewing entire profiles of social media users and deducing whether it’s worth your time in trying to make them a customer.

This social marketing platform has 3 different plans available. These plans include Standard, Professional and Advanced options. Standard is $99 per month and includes a social content calendar, tasking and social CRM tools, the all-in-one inbox, scheduling, reporting and mobile apps. Professional costs $149 and you get all of the above plus trend analysis, helpdesk integration, content tagging and custom workflows. The $249 Advanced option, which caters for the enterprise market Sprout Social seem to be targeting, adds on chatbots, a content library, URL tracking, Twitter surveys and message spike alerts.

10. Quuu

Quuu is another social marketing tool that allows users to promote and recycle posts. The amount of posts you can schedule and the number of posts you can promote all depends on the plan you choose. There are free, pro and business options available with this comprehensive social media automation tool.

You can set Quuu to automatically share hand-curated content to all social media accounts for you. You can also drag and drop suggestions into your schedule and add your own text before sharing. Quuu has over 500 categories of content, so you are certain to find something that is appropriate for your niche. The tool finds new content every day by trawling through the web, finding quality material and then making sure it’s relevant to you. They are also hand reviewed by industry experts to ensure you are always sharing the very best content in your chosen topics. You can get started with Quuu in just a few simple steps: connect your favourite social networks, select your interests, adjust your settings and you’re ready to go!

Quuu features a wide range of useful posts on their blog too, such as ‘5 YouTube Tips and Tricks to Help You Promote and Grow Your Business’ and ‘Social Media Automation, How Do Top Brands Get It Right?’ Quuu has 3 plans available, a free version, a Pro plan and a Business plan. The free version of Quuu gives you up to 6 content suggestions per day per profile and sends content to 3 social media profiles. The Pro plan is $19 per month and the Business plan is $50 per month. The Pro plan sends content to 10 social media profiles, but the Business plan allows you to send content to 100 social media profiles and will soon allow subscribers to this plan to have up to 10 team members on their account.

11. Feedly

Feedly is a content discovery tool that collects content from various sites and displays it in a single newsfeed. Feedly aggregates all the content that has been sourced, making it easier to locate different topics and read through them.

Feedly can be used to pull content from many different sources, such as newspaper articles, blogs and YouTube. The feeds are then split into different trends, topics and industries. There is also a search bar located on the homepage to make finding different topics easier. Using Feedly is very simple. All you have to do is click on the ‘Add Content’ section and type in the search term you wish to look for. From there you can choose from a wide range of topics from the results Feedly generates and display them in your feeds.

The ability to view multiple topics on one feed allows marketers to stay up-to-date with trending topics. It should be thought of as a go-to online library for all marketers and can also provide a source of inspiration for content marketing strategies. It can help you to find relevant and interesting content to share with your followers. Feedly will allow you to follow certain keywords and find out when they are mentioned and on what platforms.

Feedly has an ‘integrations section’, which allows you to connect the Feedly platform with other useful tools, such as Dropbox. This would be especially convenient for marketers who are working in teams on a particular content topic, as it will enable them to collaborate more efficiently. Feedly has a very reasonable monthly cost of $5.41 for its Pro plan, which offers unlimited sources, unlimited feeds, Google keyword alerts, power search, premium fonts and premium support. The Teams plan is $18 and offers everything in Pro plus shared feeds, shared boards, shared notes and deeper integration.

12. AgoraPulse

As far as social media marketing tools go, AgoraPulse is really a jack of all trades. One of its best uses is allowing you to stay on top of social conversations which concern your business. AgoraPulse has a social inbox feature that allows you to quickly and easily reply to a comment or question. If you are unable to answer the question, you have the option to assign it to somebody on your team who can.

AgoraPulse has much in common with social media marketing tools like Hootsuite, Buffer and Sprout Social, but it also has its own thing going on. AgoraPulse have really listened to their customers’ opinions on the product and this has enabled them to meet their expectations. Now the platform covers the majority of any user’s social media needs. It has an easy-to-use interface and a plethora of social scheduling options. In addition to helping you schedule posts for multiple social media platforms, it helps you manage and monitor them too. In 2018 alone, AgoraPulse added a wide range of new features, including new mobile apps, a new bulk image upload feature, YouTube comment pre-moderation, queue categories, UTM tracking, bulk uploads, RSS bulk upload, Instagram direct publishing, LinkedIn reports and multiple ad accounts support.

There are 4 pricing options available for AgoraPulse, which can be paid either monthly or annually. For small business on the hunt for social media marketing tools, AgoraPulse’s $99 per month Medium offering should be sufficient ($79 per month if you decide to pay annually). In this package you get a priority inbox, inbox filters, advanced sync, unlimited listening searches, unlimited scheduled posts and unlimited queued posts. For bigger organisations, there are Large, X-Large and Enterprise plans. The layout of AgoraPulse has also gotten a lot of praise for its user friendly layout and easily accessible features.

13. Design Wizard

Design Wizard is an online graphic design tool that lets its users create high quality images and videos for their social media audience. Design Wizard helps you accomplish your marketing goals through the use of eye-catching visual content. Premium quality images and videos can help businesses engage with their followers and build their brand. The tool is quick and easy to use, with no background experience in graphic design required. This helps ensure that you have the ability to design creative content that will capture the attention of your intended audience.

Design Wizard offers thousands of different templates, over 1 million images and thousands of videos. These templates, images and videos can be quickly edited to suit your needs. The huge range of creative possibilities offer a major advantage to any marketer who uses the tool. Design Wizard enables users to upload their own images and fonts and include them in their design. It also offers a variety of images through its sister site Pikwizard. Here users can choose from a library of high-quality images and turn them into custom designs. Design Wizard is also integrated with other social media marketing tools, such as Buffer and Hubspot.

Users are also able to change template sizes to suit the requirements of different social media sites, ensuring that your post will fit to scale and not look out of place on any newsfeed. So in seconds, you can turn your Facebook post into a Twitter post, an Instagram post, a LinkedIn post or a Pinterest post. Shapes can be added to designs to create text boxes for CTAs, borders and patterns. The custom colour palette lets users choose a custom shade of colour and save it for using again in another design.

Design Wizard has 4 plans: Basic, Pro, Business and Enterprise. Each of these plans offers users fantastic value. For example, the Pro plan gives you access to 60 image downloads per month, a lifetime licence, reseller rights, resizing options and the ability to upload fonts and images.

14. Hubspot

Hubspot can be broken down into 3 main categories: marketing, sales and services software. Its core focus is on inbound marketing and the creation of valuable experiences that have a positive impact on people and your business.

The Marketing Hub is one of the most beneficial social media marketing tools for analysing customer data, converting leads and tracking ROI. The Hubspot Sales Hub lets you close deals faster using a suite of productivity-boosting tools for every part of the sales process. The Service Hub allows you to connect with customers, exceed their expectations, and turn them into promoters that grow your business.

Hubspot helps marketers achieve each of their goals at various stages of the marketing funnel, giving them assistance in generating leads, converting leads into customers and turning customers into promoters. Managing the entire customer lifecycle is no mean feat, but Hubspot pulls it off. You can easily see the impact of your content marketing activities and how it affects web traffic.

The social media software that Hubspot provides gives you the option to post on social media in the same place you build your marketing campaigns. It’s quick and easy to share landing pages, blogs and other content. You can choose to automatically share it as gets published or manually publish it yourself. Social reports let you take a look at how social media is influencing your business’ bottom line. For example, you can use YouTube reports to look at how your audience on that platform is engaging with your videos and refine your strategy to reflect that.

Hubspot is definitely in the category of social media marketing tools that manage to tick every box. Not only can you keep your customers happy, but you can really streamline your social media marketing efforts and significantly improve the effectiveness of your campaigns.

15. ManageFlitter

ManageFlitter is a web-based application that is specifically aimed at Twitter users. It gives you valuable insights into your account and effectively organises and grows your profile. ManageFlitter gives you the opportunity to increase your followers and increase brand recognition. Google + and Facebook can be integrated with ManageFlitter too.

Using ManageFlitter helps marketers optimise the timing of their tweets. This makes sure that tweets will be posted at peak hours, which gives you the best chance of reaching your target audience.

ManageFlitter provides an impressive selection of features that will enhance your Twitter account. One such feature is the PowerPost. PowerPost operates much like Buffer and Hootsuite, allowing users to schedule their social media posts. In addition to scheduling posts, PowerPost enables users to view what ways an audience has interacted with a post. The benefits of this for marketers are obvious, as they can see how often their posts are being viewed and they can then make the necessary changes to improve them. This ensures that you are able to view how much engagement and activity your posts are generating.

Analytics is another feature that ManageFlitter offers on their platform. Analytics allows its users to gain insights into who has followed them or unfollowed them. Monitoring follower activity gives your business an opportunity to cut any Twitter users who aren't following you back or are inactive. These Twitter users can distort the accuracy of stats relating to your post views and activity.

Account analytics are also provided by ManageFlitter. You will receive an overview of your account and a graph which shows the changes to posts, your followers and the influence you have had on your audience over a certain period of time. This enables you to see how much you have improved and gives an insight into what you should be doing to further improve these statistics.

16. IFTTT

IFTTT is social media automation software that gets all your apps and devices connected with each other. The first port of call when you sign up to IFTTT is to connect the social networks you typically use and explore how the tool can benefit your performance on those platforms.

IFTTT uses what it calls ‘Applets’ to link multiple social media accounts together. An Applet could be automatically sharing your new YouTube videos to a certain Facebook page, archiving every link you tweet to Google Drive, automatically changing your Twitter profile pic when you update your Facebook photo, syncing your new Instagram posts to a Pinterest board or using a hashtag to automatically connect photos to Dropbox. Creating Applets is easy to do with just a few clicks and they can be edited very quickly too. There is an extensive list of pre-made Applets available to choose from if you are struggling to think of your own.

IFTTT provides many benefits for your business’ social media marketing endeavours, such as tracking, alerts, news updates, blogs and mention notifications. Instead of manually listing when you've published content, you can use IFTTT to keep a record of everything you’ve posted. You can add all of your blog posts to a spreadsheet that includes information such as the date it was published, the blog title and the page URL. Like many other social media marketing tools, IFTTT can schedule social media campaigns and helps you effectively recycle and repurpose old content. IFTTT can be used in tandem with other social media marketing tools and is integrated with Buffer.

Another benefit of using this tool is to get an edge over your competitors. IFTTT can track what competitors are doing online, giving you a better idea of how you should be running your social media marketing campaigns.

17. Brand24

Brand24 is one of the best social media marketing tools at offering insights into what the online world is saying about your brand. It provides you with instant access to mentions of your brand anywhere online, whether it’s on social media, a blog or a website.

Brand24 also helps marketers to identify people who have a significant amount of mentions (positive or negative), giving you valuable information about which influencers could benefit your business. Brand24 displays all mentions in one feed, which allows for faster interaction between your business and its followers. You also have the option to sort mentions on your feed, ensuring your feed is full of useful and easily accessible information.

Analytics are also provided for marketers to view how well they are performing. This includes information about the monthly likes, shares and comments a specific post about your business gets. It provides details about the Instagram, Facebook or Twitter user who is commenting on and discussing your brand, such as their influencer score. This is determined by a Brand24 algorithm which considers how many followers, unique visitors and activity that particular mention has generated. Infographics can be used to give you an overview of the data that’s been collected. Data can also be displayed in PDF format or on a data report.

Brand24 offers a 14 day free trial and 3 plans, which include Plus, Premium and Max. Plus is $49 per month and caters for individuals who want to track a single brand. You can collect up to 50k mentions a month, access an update system every 12 hours, measure community engagement and avail of a Slack integration. On Premium, which costs $99 per month, you’ll get up to 400k mentions a month, the ability to monitor up to 10 keywords in detail and grouped results. Finally, the $499 Max plan allows for 35 keywords, 1 million mentions and real time updates. If you’re looking for social media marketing tools that lets you know what people think of you, Brand24 is one of the best tools out there.

18. Meet Edgar

If you’re looking for social media marketing tools which help you create consistent, specialised content for your social media profiles, Meet Edgar is the solution you’ve been seeking. Operated from one main hub, Meet Edgar has a variety of fantastic features.

Meet Edgar has an unlimited content library, allowing you to save all your posts. There are colour coded categories, which can be created with default colour schemes or ones which you create yourself. Meet Edgar allows you to upload and edit in bulk from multiple sources and provides a browser extension that lets you add content straight from your browser. The tool’s content composer helps to add instant variety to your posts. Like other social media marketing tools, such as Bitly and Rebrandly, you can use Meet Edgar’s link shortening service Ed.gr to shorten links and track clicks.

When you want to share content to any of your social media platforms, select the link for that content and input it into Meet Edgar. If you choose to ‘autogenerate variations’, Meet Edgar will scan your selected content and provide you with recommendations of what would make the best posts.

Meet Edgar is free to sign up, but if you want to connect up to 25 social media accounts, then you will have to upgrade to the $49 per month plan. This solitary plan also includes unlimited access to support, access to the smart composer, an unlimited content library and unlimited categories to organise content. If you’re unhappy with the tool, you can get a full refund up to 30 days after you’ve started using it. Meet Edgar claims that it saves its users one whole day of work per week, and if those estimates turn out to be correct, it will make an invaluable addition to your stack of social media marketing tools.

19. Followerwonk

Followerwonk is a social media marketing tool that is used solely for Twitter. Followerwonk helps to analyse and optimize your Twitter following, improving engagement on your feed and allowing businesses to tap into new audiences. Followerwonk lets its users to look at the followers of businesses your industry, giving you a better insight into who you should be following. It generates a list and provides details about each suggested follower which they think you should be following.

Followerwonk lets you analyse your own followers or your competitor’s followers. This data is then separated into different segments: where they are located, when they are most likely to tweet, their hours active online and their total number of tweets. This data is then displayed on different graphs and gives you useful information that will help boost your Twitter marketing campaign.

Followerwonk has also introduced an integration with Buffer, which allows you to schedule your tweets at optimum times. This is a very beneficial combination, as you can ensure your tweets reach their intended audience during peak hours. The platform is known for being incredibly detailed and is hands down one of the best social media marketing tools for Twitter.

The tool is split into 3 plans, Connect, Target and Multitask. Connect is free to use and lets you view social authority rankings, see followers and their locations and find out when followers are active. Target is $29 per month and also includes follower comparisons, insight into follower losses/gains and advice on the optimal times to tweet. The Multitask plan has many of the same features as the Target plan, but greatly increases the amount of times that you can use them. For example, you get up to 5000 results per search on Multitask in comparison to 1500 on Target. If you want to increase your limits even further, you can get in touch with Followerwonk welcomes users to get in touch with them to discuss it.

20. CoSchedule

CoSchedule is another social media scheduling tool that can improve your Facebook, Twitter and Instagram performance. Some of CoSchedule’s best social marketing features include: a marketing calendar, social media scheduling, re-queue automation, marketing campaigns, email marketing, analytics, agile project management, team management and integrations.

The marketing calendar is a cross-functional calendar for social content, email, events and more. You can customise your calendar’s appearance to make it as easy as possible for you to use. With CoSchedule’s social media scheduling, you can share content at the highest traffic times, schedule social media messages in bulk and instantly share content from anywhere on the web. Re-queue automation is a very simple process to implement. First create and schedule social messages, then add the ones you want to requeue, finally CoSchedule will automatically fill your social schedule.

CoSchedule gives you the opportunity to proactively plan your entire marketing roadmap and maximise your team’s resources from one centralised location, while monitoring your team’s progress and allowing for a faster adjustments. When it comes to email marketing, simply connect your preferred email marketing tool and you will have the capability to view your planned emails and manage your email campaigns, alongside the rest of your marketing strategy.

CoSchedule’s analytics give you the ability to refine your social strategy with actionable insight, connect with your audience and create messages that stand out. You can view information about your campaigns on Facebook, Twitter, Instagram and Linkedin and also pinpoint correlations between 2 campaigns and compare them side by side.

Agile project management makes it very easy to keep on top of your deadlines. You can receive alerts on every project, pinpoint bottlenecks in your workflow, holistically manage projects from start to finish and execute full scale campaigns in one place. Team management offers CoSchedule’s users full view of your team’s workflow and helps inform you if everyone is working on appropriate tasks. A seamless workflow can be achieved on CoSchedule through integrations with social media marketing tools like Bitly.


The expert social media marketers who chose these tools

In case you’re wondering, we didn’t just pull this list of tools from a hat. Instead, we got an expert opinion from some of the best social media marketers in the world. We asked them which social media marketing tools they will find the most useful in 2019 and why. Here’s what they went with:



Our social media marketing experts. Click their name to see what they say.

Let’s hear what the world’s leading marketing experts had to say.

Grant, what are your top tools to dominate in 2018?
Grant Cardone Social media marketer
  • Google Analytics
  • Facebook Live
  • Facebook Ads Platform
Grant Cardone Social media marketer
Facebook Live allows you to connect directly to your audience, tell your story, and make your pitch.

Andrew Hutchinson

Andrew Hutchinson Social media marketer
website: http://www.socialmediatoday.com/ social profile: https://twitter.com/socialmedia2day
Andrew, what are your top tools to dominate in 2018?
Andrew Hutchinson Social media marketer
  • Hootsuite
  • Google Analytics
  • Buzzsumo
Andrew Hutchinson Social media marketer
There are many, many digital marketing tools, all with specific purposes, but you don't want to go too crazy - master the basics first, then use others for each intent and purpose as you need it. Hootsuite is the leading social media management platform, and serves a range of uses, Google Analytics is essential in order to rationalize and understand your website performance, and BuzzSumo has become a key content companion, also able to serve various needs.

Mari Smith

Mari Smith Social media marketer
website: http://www.marismith.com/ social profile: http://facebook.com/marismith
Mari, what are your top tools to dominate in 2018?
Mari Smith Social media marketer
  • Facebook ads platform
  • Facebook live
Mari Smith Social media marketer
Facebook is still the #1 social network in the world with 2.07 billion active users. There is no other platform that offers the incredibly granular ad targeting capabilities. Despite the recent uproar in the media over Mark Zuckerberg’s changes to the news feed ranking algorithm, savvy marketers need to give priority to Facebook Live + Facebook Ads in their business growth plans this year. Live video gets six times the engagement than regular videos. And, although organic reach has steadily declined for all business Page post types since 2012, the smartest marketers make time to understand the power of Facebook’s ad products. Particularly, how even a nominal budget helps increase organic reach.
Jeff, what are your top tools to dominate in 2018?
Jeff Sheehan Social media marketer
  • Nimble
  • Hootsuite
  • Google Analytics
  • Feedly
Jeff Sheehan Social media marketer
As far as your blog post is concerned, my number one tool by far is Nimble. As I wrote in an article for LinkedIn Publisher titled, My #1 Tool For Staying Organized, it's amazing! No wonder Mark Cuban is an investor in the company.

My greatest regret is not signing up for it several years ago when Jon Ferrara, the CEO, initially contacted me about working with him. No wonder

The benefits I've realized from it include:

1)It Saves Me Time On Data Entry
2)The Browser Plug-in Allows Me To Use It Where I Work
3)Nimble Enriches My Contacts with Social and Business Data
4) It Allows Me To Effectively Segment My Contacts
5)Group Messaging with a Personal Touch Makes My Outreaches More Successful
6)Gmail Templates, Tracking and Analytics Give Me The Insights I Need
7)Smart Mobile Calendar with Contact Insights Helps Me On The Go
8)Nimble’s Twitter List Import Allows Me To Prospect Smarter

Glen Gilmore

Glen Gilmore Social media marketer
website: http://www.glengilmore.com/ social profile: https://twitter.com/GlenGilmore
Glen, what are your top tools to dominate in 2018?
Glen Gilmore Social media marketer
  • BBC App
  • Buffer
  • NY Times App
  • Wall Street Journal App
Glen Gilmore Social media marketer
I always turn to the news before I start my content sharing so that I don't have a communication disconnect depending on what might be happening in the world. The BBC app is actually my first 'social media tool' of the day. As I review the news I can share relevant stories to various accounts.

I also recommend making as many of your daily activities digital, so that that you can optimize your time and leverage cost-free tools. For example, though I still get a home delivery of the NY Times and WSJ, I begin the morning scanning their lead stories on their apps so that I can use their social sharing buttons to feed the beast of content curation.

I'm also a big fan of Buffer, a tool I've used for years now. It is an app that lets users schedule their content. I've always found it to be reliable and very easy to use. The reason I use it is that I devour tons of content throughout the day and, as I do, I am able to pace content to a variety of accounts, some my own and others I manage for others, each with its own best time zones.

The advantage of using a tool such as Buffer is that it enables you to pace your content so that when you discover a bounty of rich content you don't have to overwhelm community in a single burst and you can also target more effectively different time zones, which is important when you are working for global clients. Where in the world are you trying to connect with and when are they most likely to be viewing content are questions a good content and community manager should always be asking. Buffer lets you achieve those goals.

A word of caution: while it's helpful to leverage tools to pace and target content, it should never be an excuse for not actively listening and engaging. Community first, tools second.
Neal, what are your top tools to dominate in 2018?
Neal Schaffer Social media marketer
  • Google Analytics
  • Sprout Social
  • Buzzsumo
Neal Schaffer Social media marketer
I believe that marketers need to go back to the basics with fewer social media tools and use them well with purpose. The first one is the most important one: Google Analytics. It's not just about managing conversion funnels inside Google Analytics but it's also a great way to learn what content generates what quality of visitors from which social network. From there use BuzzSumo to better investigate content to create, curate, and which influencers to have on your radar. Finally, every social media marketer needs an awesome social media dashboard, and the best one on this list that I have used for years is Sprout Social.
Michael, what are your top tools to dominate in 2018?
Michael Brito Social media marketer
  • Crimson Hexagon
  • Dynamic Signal
Michael Brito Social media marketer
Crimson Hexagon
Data-driven marketing has been discussed by industry pundits for years. In 2018, it must become a reality and it’ll put great distance from the brand leaders from the challengers. Crimson Hexagon allows marketers to build very targeted audience listening panels using Boolean queries in order to understand conversations online. The data goes as far back as 2008 which is ideal for more research-driven programs. Additionally, they allow you to upload specific groups or segments of people for real-time analysis. These audiences can include groups of influencers or self-identified audiences like CIOs, developers, engineers or millennials in New York interested in film and electronic dance music.

Dynamic Signal
The Future of Work is evolving exponentially; and the workforce is more diverse than ever before. Brands must learn how to engage employees and also activate them to be external brand advocates. Dynamic Signal is one of my platforms because it does both. Their robust tools allow disparate teams to communicate with each other and share internal news. More sophisticated brands are using the platform to activate teams to engage externally with customers, partners, influencers and even the media. In my next book, Participation Marketing, I talk in great detail about how an engaged workforce can blossom into brand storytellers in order to reach new audiences and influence the conversation. I also explore Dynamic Signal and its functionality in great detail.

Dr. Nancy Richmond

Dr. Nancy Richmond Social media marketer
website: http://www.nancyrichmond.com/ social profile: https://twitter.com/NancyRichmond
Dr. Nancy, what are your top tools to dominate in 2018?
Dr. Nancy Richmond Social media marketer
  • Hootsuite
  • Manageflitter
Dr. Nancy Richmond Social media marketer
Social Media takes time and being organized is the key to success. I use Hootsuite to help schedule my posts and to create a content strategy. If you are more organized with social media you can manage your time better and create more engagement with your posts. Be strategic. Time is precious. Use it well.

Eve Mayer

Eve Mayer Social media marketer
website: http://splashmedia.com/ social profile: https://twitter.com/LinkedInQueen
Eve, what are your top tools to dominate in 2018?
Eve Mayer Social media marketer
  • Falcon Social
Eve Mayer Social media marketer
We believe Falcon.io offers great products for the price and we use this tool to better serve our clients. Our ability to understand the social conversation quickly is enhanced by this tool.

Brian Fanzo

Brian Fanzo Social media marketer
website: http://www.isocialfanz.com/ social profile: https://twitter.com/iSocialFanz
Brian, what are your top tools to dominate in 2018?
Brian Fanzo Social media marketer
  • Buffer
  • Tweet Deck
  • Buzzsumo
Brian Fanzo Social media marketer
I love and use many tools but I focus on these 3 tools because of the simplicity of use while also providing a user friendly user experience.

Lilach Bullock

Lilach Bullock Social media marketer
website: https://www.lilachbullock.com social profile: https://twitter.com/lilachbullock
Lilach, what are your top tools to dominate in 2018?
Lilach Bullock Social media marketer
  • Buzzsumo
  • Quuu
  • Agora Pulse
Lilach Bullock Social media marketer
It hasn't been easy picking only 3 tools, but these 3 are definitely some of my favourites and the ones I use most often.

Agorapulse is my favourite when it comes to social media management, as well as for scheduling social media updates; I love the interface and the fact that I have so many different social media scheduling options, so I don't have to use 2 separate tools, one for managing and one for scheduling.

As for Buzzsumo, I use it a lot for content research. There aren't many tools that do what Buzzsumo does, and least not as well. It helps me find out what type of content people like and what makes them share on social media.

And finally, there's Quuu, which is one of the top tools I use for content amplification. It takes minutes and it generates impressive amounts of quality shares every time.

Viveka Von Rosen

Viveka Von Rosen Social media marketer
website: http://vengreso.com/ social profile: https://twitter.com/LinkedInExpert
Viveka, what are your top tools to dominate in 2018?
Viveka Von Rosen Social media marketer
  • Hootsuite
  • Google Analytics
  • Design Wizard
  • Ifttt
  • Agora Pulse
  • Brand24
  • Coschedule
  • Hubspot
Viveka Von Rosen Social media marketer
We use all those tools in our business - or if we are not personally using them, recommend them to our clients because of Value VS Pricing.

Rebekah Radice

Rebekah Radice Social media marketer
website: http://rebekahradice.com/ social profile: http://twitter.com/rebekahradice
Rebekah, what are your top tools to dominate in 2018?
Rebekah Radice Social media marketer
  • Sprout Social
  • Brand24
  • Post Planner
Rebekah Radice Social media marketer
Sprout Social - For daily content scheduling, monitoring mentions, and detailed analytic reporting.

Brand 24 - For tracking mentions based on keywords related to your brand, monitoring sentiment, and connecting with influencers.

Post Planner - For finding, planning, and posting scientifically proven content for increased engagement.

Dennis Wakabayashi

Dennis Wakabayashi Social media marketer
website: http://www.wakabayashi.us/ social profile: https://twitter.com/dwakabayashi
Dennis, what are your top tools to dominate in 2018?
Dennis Wakabayashi Social media marketer
  • Sprout Social
  • Sprinklr
  • Hubspot
  • Spredfast

Amy Porterfield

Amy Porterfield Social media marketer
website: http://www.amyporterfield.com/ social profile: http://instagram.com/amyporterfield
Amy, what are your top tools to dominate in 2018?
Amy Porterfield Social media marketer
  • Tailwind
  • Easelly
  • Meetedgar
  • Facebook Live
Billy, what are your top tools to dominate in 2018?
Billy Gene Social media marketer
  • Google Analytics
  • Bitly
  • Facebook Live

Cat Howell

Cat Howell Social media marketer
website: http://cathowell.com/ social profile: https://www.facebook.com/socialuplab/
Cat, what are your top tools to dominate in 2018?
Cat Howell Social media marketer
  • Facebook Ads platform
Cat Howell Social media marketer
It's our bread and butter - great for putting strategies together.

Shane Barker

Shane Barker Social media marketer
website: http://www.shanebarker.com/ social profile: https://twitter.com/shane_barker
Shane, what are your top tools to dominate in 2018?
Shane Barker Social media marketer
  • Buffer
  • Quuu
  • Buzzsumo
Shane Barker Social media marketer
Buffer is an amazing social media management platform that has made my life so much easier! It allows you to schedule your posts on all your social media accounts. I can simply set the dates and times when I want my posts to go live and it does the rest. It allows me to stick to a posting schedule which is so important if you want to grow your followers organically.
So I’m able to post content consistently, even if I’m not actually available at the time. I create the content earlier when I have enough time, and schedule the posts for later. And it even allows me to manage multiple accounts. Which is great if you’re managing client portfolios.

Quuu is another favorite of mine, which provides me personally reviewed and curated content suggestions. So I don’t need to rack my brain or spend loads of time to come up with something interesting and relevant.
All I need to do is select the categories I’m interested in, and it keeps sending me suggestions on them. The best part is that, it can be integrated with Buffer. So the entire process of content creation to posting can essentially remain on auto-pilot. Ingenious, right?

If you’re trying to create a content strategy for your campaigns, BuzzSumo is the tool I would strongly recommend. It has a robust analytics function that helps you identify the content that will work best for you. Depending on your industry, it helps you uncover trends and insights into what people are interested in.
And it even helps you identify and connect with relevant influencers for your campaigns. You can manage your campaigns efficiently, track performance, and make any improvements needed too. It’s like the one-stop-shop for all your content marketing needs.

Kami Huyse

Kami Huyse Social media marketer
website: http://zoeticamedia.com/ social profile: https://twitter.com/kamichat
Kami, what are your top tools to dominate in 2018?
Kami Huyse Social media marketer
  • Hootsuite
  • Buffer
  • Google Analytics
  • Sprout Social
  • Quuu
  • Bulkly
  • Feedly
  • Facebook Ads platform
Kami Huyse Social media marketer
Buffer because it allows you to schedule posts at times that make sense for your audience, and it connects with other tools, like Bulk.ly and many others.

Quuu and Feed.ly because they allow you to collect and quickly share relevant content to your tribe.

Google Analytics because your goal should always be to use social media to drive people to your website, and Google Analytics lets you know which tactics are working. Plus, it's free.

Sprout Social, if you have a team, a budget, and need to keep track of who is reponding and need analytics and reporting. Plus, it helps with reporting and engagement. You can also use Hootsuite for a cheaper version (if less elegant), and Tweetdeck for a solopreneur.

Facebook Ads are such a great tool. In addition to the obvious boost in reach, they allow you to pinpoint target your audience by interests, demographics and behaviors. You can use this to test a new idea and see if it appeals to your target audience, and refine that audience before spending more money.

You don't mention it, but I love, love, love Canva to help create social media headers, graphics, logos and more. It makes you look very professional with a small budget.
Larry, what are your top tools to dominate in 2018?
Larry Kim Social media marketer
  • Google Analytics
  • Facebook Ads platform
Larry Kim Social media marketer
To understand the precise interests, demographics and behaviors of site visitors and customers to better inform marketing campaigns and targeting efforts.
Mordecai, what are your top tools to dominate in 2018?
Mordecai Holtz Social media marketer
  • Hootsuite
  • Tweet Deck
  • Coschedule
Mordecai Holtz Social media marketer
These tools offer a full range of content curation, marketing automation, and analysis that enable a seamless integration of insights and resources to provide value for my clients. The combination of these tools also enables a collaborative environment for me to work with various levels of the team.

Sam Hurley

Sam Hurley Social media marketer
website: https://optim-eyez.co.uk/ social profile: https://twitter.com/Sam___Hurley
Sam, what are your top tools to dominate in 2018?
Sam Hurley Social media marketer
  • Hootsuite
  • Buffer
  • Google Analytics
  • Sprout Social
  • Buzzsumo
Sam Hurley Social media marketer
These are a selection of tools I use and/or have used at some stage in my growth journey.
Social Media moves fast — You NEED tools like this to truly succeed!

I recommend all the above for time-saving automation that cuts down any workload while surging your presence online.

I went into detail on a few, right here:
https://www.digitalcurrent.com/social-media/4-fantastic-social-media-tools/

Kevan Lee

Kevan Lee Social media marketer
website: https://blog.bufferapp.com/ social profile: http://twitter.com/kevanlee
Kevan, what are your top tools to dominate in 2018?
Kevan Lee Social media marketer
  • Buffer
  • Google Analytics
Kevan Lee Social media marketer
I think a combination of Buffer and Google Analytics can be really powerful for a marketing team because you get the flexibility and organization of a complete social media management platform (Buffer) with the power and data of on-page analytics (GA). Together, both products let you see the impact that your social media is having on traffic, goals, and revenue. All it takes is some UTMs, tracking, and filtering, then voila !

Chris Makara

Chris Makara Social media marketer
website: https://bulk.ly/ social profile: https://twitter.com/chrismakara
Chris, what are your top tools to dominate in 2018?
Chris Makara Social media marketer
  • Buffer
  • Bulkly
Chris Makara Social media marketer
The reason I recommend both Buffer + Bulkly is that Bulkly will automatically drip content into your Buffer account for you.

Buffer is a great tool for scheduling updates across your various social accounts.

And Bulkly allows you to stretch your evergreen blog content (and evergreen status updates) by recycling them automatically into your Buffer account based on the drip schedule you set.

Essentially, Bulkly is an extra layer of efficiency on top of your Buffer account. You can do many things like set start and stop schedules, organize updates into groups, send updates to some or all social accounts, assign hashtags based on the social channel and more.

Madalyn Sklar

Madalyn Sklar Social media marketer
website: http://www.madalynsklar.com/ social profile: https://twitter.com/madalynsklar
Madalyn, what are your top tools to dominate in 2018?
Madalyn Sklar Social media marketer
  • Buffer
  • Manageflitter
  • Facebook Live
Madalyn Sklar Social media marketer
I'm an advocate for livestream video and my preferred platform is Facebook Live. It's a great way to get seen in a completely transparent way. Each week after I host my #TwitterSmarter and #SocialROI chats, I move the conversation over to Facebook Live. My community loves it. They get the opportunity to interact with the guest and each other. I think we are going to see Facebook Live grow to new heights in 2018.
Samantha, what are your top tools to dominate in 2018?
Samantha Kelly Social media marketer
  • Google Analytics
  • Design Wizard
  • Content Cal
Samantha Kelly Social media marketer
I recommend these tools as I don't schedule much but if I do I need reliable software where I can also add a team to manage and add to. Design Wizard is Irish so I like to support Irish businesses and you can't beat Google analytics for seeing where traffic is coming from so that you can tweak your campaigns accordingly

Gini Dietrich

Gini Dietrich Social media marketer
website: http://spinsucks.com/ social profile: https://twitter.com/ginidietrich
Gini, what are your top tools to dominate in 2018?
Gini Dietrich Social media marketer
  • Google Analytics
  • Buzzsumo
  • Coschedule
Gini Dietrich Social media marketer
CoSchedule, with the ability to plan your editorial calendar, schedule your social media calendar, work on projects as a team, integrate with email, and soon other fun things, is the only tool you need in 2018. When you combine it with Google Analytics, you'll have a robust tool for your content marketing needs.

Peter Caputa IV

Peter Caputa IV Social media marketer
website: https://databox.com/ social profile: https://twitter.com/pc4media
Peter, what are your top tools to dominate in 2018?
Peter Caputa IV Social media marketer
  • Native Twitter App/Site
Peter Caputa IV Social media marketer
I still spend most of my social media time on Twitter. I use the site when I'm on my laptop and the app on my phone. I was originally attracted to Twitter because there are no barriers to initiating a dialog with any user, whereas Linkedin and Facebook require users to pay or wait for an accepted connection request. Also, since everything is public and it's possible to link to content, it's a great way to drive traffic to our content. Also, ever since Twitter started surfacing content that's popular in my network, I now spend more time reading content I discover on the service.
Aaron, what are your top tools to dominate in 2018?
Aaron Orendorff Social media marketer
  • Hootsuite
  • Buffer
  • Tweet Deck
  • Google Analytics
  • Buzzsumo
Aaron Orendorff Social media marketer
It's easy to get overwhelmed by everything you're 'supposed' to be doing on social media. It's even easier to let the very tools meant to make your life easier, make it harder. I like to keep my tool stack to a minimum, and this true both for my personal brand as well as the B2B social-media marketing I do.

Buffer (or Hootsuite) makes a great foundation. Hiplay for evergreen content I want to post over and over. Quuu and QuuuPromote for content curation and especially promotion that doesn't look heavy-handed. Tweetdeck for Twitter chats. Bitly for tracking (or EffingAmazing) to build UTMs. Buzzsumo for what's trending. And Google Analytics to keep it all straight.

Of course, you can't fake — nor automate — humanity. For engagement, I use a keyboard.
Brian, what are your top tools to dominate in 2018?
Brian Carter Social media marketer
  • Buzzsumo
Brian Carter Social media marketer
I would also recommend the suite of tools in the Facebook ad platform, like Audience Insights and the Creative Hub. For our clients, Facebook and Instagram are of preeminent importance. Twitter has declined in importance and effectiveness remarkably for all of our clients and almost every business in my keynote speech audiences. It's not useful to about social media in terms that only make sense on Twitter. Even though that's how social media was initially defined back in 2007, the paradigm and center has shifted to Facebook and Instagram. The tools that get us and our clients the biggest business results are Facebook-oriented, not Twitter-oriented. Buzzsumo has great tools for Facebook discovery (indeed for 4-5 of the biggest social networks, but it's one of the only ones that can help you with Facebook). And no one has some of Facebook's data but Facebook, so you have to use Audience Insights. And Audience Insights has consumer purchase data (from the three largest consumer databases in the U.S.) you can't get anywhere else without spending $10's of thousands of dollars, so you can't afford to miss it.

Ian Anderson Gray

Ian Anderson Gray Social media marketer
website: https://iag.me/ social profile: https://twitter.com/iagdotme
Ian Anderson, what are your top tools to dominate in 2018?
Ian Anderson Gray Social media marketer
  • Buzzsumo
  • Agora Pulse
  • Brand24
Ian Anderson Gray Social media marketer
As a total tool addict, I found it really difficult to choose just 3 tools. But I chose tools with 'super powers' - ones that are able to do the job of many tools in one. Agora Pulse is my go to social media management tool. It allows me to monitor mentions, comments and keywords across all my social channels. But more importantly, engage with each one and get down to inbox zero very quickly. Businesses with a growing social presence need to keep on top of their social empire, and Agora Pulse is the most efficient, powerful and cost effective tool I've found that does all this. It also has a new feature that allows you to schedule repeating content - a little like Edgar. I'm also in love with the second tool, Buzzsumo. The main feature allows me to find which content is being shared the most for a particular phrase. But there are loads more features hidden inside Buzzsumo, such as a content analyzer, a question tool, and a Facebook post analyzer. These features are going to be vital for businesses who want to create killer content on their blogs or social channels that reaches their audience and gets shared. Finally, I've chosen Brand24 which is a social media brand monitoring tool. It's so important to listen to conversations about your brand and your competitors on social and the web. With Brand24, you're able to be alerted when your brand is mentioned and get a 'storm alert' when there is high activity (which could be a good or bad thing!) I really wanted to mention more than 3, because a visual tool is going to be vital. Creating visually appealing images for blogs, videos and social posts is more important than ever. I'd highly recommend Design Wizard for that - it's one of the most intuitive visual tools I've used and so many photos and visual elements that I've not seen anywhere else. For Twitter, I am a big fan of ManageFlitter- just to manage my followers and friends and grow my audience. All businesses need to be using Google Analytics too! I'm also a massive fan of Friends+Me, Tailwind (for Pinterest and Instagram), IFTTT, Zapier, Feedly and Active Campaign. I did say I was a tool addict, didn't I?!
Dan, what are your top tools to dominate in 2018?
Dan Knowlton Social media marketer
  • Buzzsumo
  • Hubspot
  • Facebook Ads platform
Dan Knowlton Social media marketer
These are the tools that have had the biggest impact in terms of time efficiencies & sales in our business.

Raul Tiru

Raul Tiru Social media marketer
website: https://globalowls.com/ social profile: https://twitter.com/raultiru
Raul, what are your top tools to dominate in 2018?
Raul Tiru Social media marketer
  • Google Analytics
  • Design Wizard
  • Bulkly
Raul Tiru Social media marketer
I could not imagine spending a lot of time & effort on Social and only tracking metrics like: link clicks, likes and shares. To track what people are doing after Social, Google Analytics is a must.

To easily make great looking graphics in the right sizes for Social, Design Wizzard is a real life saver when it comes to creating great visuals in a snap.

Bulk.ly is a great way to mass schedule posts. From your own feed or from others.
Jason, what are your top tools to dominate in 2018?
Jason Squires Social media marketer
  • Hootsuite
  • Buzzsumo
  • Manageflitter
Jason Squires Social media marketer
HootSuite is a great time saver, allowing you to schedule your posts in advance, and gives you an overall view of your social media profiles.

ManageFlitter also has a scheduling option, although the power with this tool is in finding relevant Twitter accounts to follow and interact with (hint: your competitors followers!).

BuzzSumo is another incredible tool which effortlessly finds relevant content across the web, which has already shown to be popular on social media... Giving you share-worthy articles for you to post to your accounts. What's not to love!

Chad Pollitt

Chad Pollitt Social media marketer
website: http://www.chadpollitt.com/ social profile: https://twitter.com/ChadPollitt
Chad, what are your top tools to dominate in 2018?
Chad Pollitt Social media marketer
  • Hootsuite
Chad Pollitt Social media marketer
I've decidedly taken a different approach than what I believe most will. While I don't know all of the bells and whistles for each solution mentioned, I do know that Hootsuite owns AdEspresso - it's paid social media DSP for Facebook and Instagram. To dominate in social media this year will require a robust paid component. As a result, Hootsuite, or any of the other solutions that offer a paid solution, would be an excellent choice to dominate social media marketing.

Rick Ramos

Rick Ramos Social media marketer
website: http://healthjoy.com/ social profile: https://twitter.com/ricktramos
Rick, what are your top tools to dominate in 2018?
Rick Ramos Social media marketer
  • Hootsuite
  • Buffer
  • Google Analytics
Rick Ramos Social media marketer
I think both Hootsuite and Buffer are the leading platforms to manage and schedule your social media posts. Between the two, I think they both have their unique advantages. I love the UI and simplicity of Buffer but the power of Hootsuite. Regarding Google Alaytics, all the social media likes are nice but if you aren't converting your traffic to sales, leads, or whatever you are trying to accomplish, it's all for nothing.
Mandy, what are your top tools to dominate in 2018?
Mandy Edwards Social media marketer
  • Google Analytics
  • Sprout Social
Mandy Edwards Social media marketer
Sprout Social is your all-in-one program. It's all you need. You can schedule, publish, manage, engage, track, and more - everything from one place. Any marketer or business owner could split their time over multiple programs but for time efficiency (and not to mention cost savings), why wouldn't you just use one robust program that provides you all the tools with a high-level of professionalism and customer service? Couple that with Google Analytics to track what social platforms are directing traffic to your website and you have all you need to effective social media marketing.
Mike, what are your top tools to dominate in 2018?
Mike Allton Social media marketer
  • Tailwind
  • Buzzsumo
  • Agora Pulse
Mike Allton Social media marketer
When it comes to overall social media management, there's no better tool than Agorapulse. The app includes support for all of the major networks, and the absolute best means for monitoring and listening to your audience.
Agorapulse is also great for maintaining consistent activity across Facebook, Twitter, LinkedIn, Google+ and Instagram profiles.

Tailwind then picks up from there and provides a solid tool for growing a Pinterest profile. From content discovery & distribution through Tribes, to deep analysis of pins and boards, Tailwind is the essential Pinterest tool.

Finally, Buzzsumo is a tremendous tool for analyzing both you own content, and your competitors. No other platform can provide the same level of insight into which pieces of content are resonating on social channels.
Keri, what are your top tools to dominate in 2018?
Keri Jaehnig Social media marketer
  • Sprout Social
  • Feedly
  • Facebook Live
Keri Jaehnig Social media marketer
Of the tool choices provided, I recommended three that I use myself and offer value toward any social media marketing strategy. Sprout Social offers scheduling, editorial calendar, draft posts, very plush reporting, keyword monitoring, saved searches, follower clean-up, and more. Plus, it connects with other tools and functions you use or absolutely need! Like Feedly, also recommended here, which is terrific for curating awesome content to share on social channels.

Video content is the most powerful, as it allows an audience to connect in a personal way. Facebook Live is a great tool to maximize visibility on the 'Big Blue'. Facebook Live video can be re-shared and embedded into web pages which allows for awesome re-purposing of great social content. Plus, there are more features and related tools released all the time, which makes Facebook Live video....FUN !!
Peter, what are your top tools to dominate in 2018?
Peter Trapasso Social media marketer
  • Buffer
  • Google Analytics
  • Sprinklr
Peter Trapasso Social media marketer
Sprinklr is THE enterprise-level social media management tool. Buffer is great for SMBs, I use it daily myself. Google Analytics provides the data you need to derive good insights about what is working in your social strategy.
Tony, what are your top tools to dominate in 2018?
Tony Wood Social media marketer
  • Hootsuite
  • Google Analytics
  • Manageflitter
  • Social Bro
  • SocialOomph
Keith, what are your top tools to dominate in 2018?
Keith Keller Social media marketer
  • Buffer
  • Tweetsmap
  • Statusbrew
  • Nuzzel
  • Nimblequoter
Keith Keller Social media marketer
Buffer is my 'GO TO SITE' for posting tweets super fast
Jason, what are your top tools to dominate in 2018?
Jason Miller Social media marketer
  • Google Analytics
  • Buzzsumo
  • Feedly
Jason Miller Social media marketer
I would also add to this list Powtoon (the blows Promo out of the water) and of course LinkedIn Campaign Manager.

Adel de Meyer

Adel de Meyer Social media marketer
website: https://adeldemeyer.com/ social profile: https://twitter.com/AdeldMeyer
Adel, what are your top tools to dominate in 2018?
Adel de Meyer Social media marketer
  • Agora Pulse
  • Facebook Live
  • Nimble
Adel de Meyer Social media marketer
Nimble is a must have CRM that follows you wherever you go while browsing so you can immediately save and see all contact information pulled through from the database.

Facebook Live is a must use moving forward for all pages as Facebook clearly stated they will start to favour live-streaming content in the timeline feeds. Out with the article links shares and in with the streams.

Agora Pulse is a great one stop shop to manage your brand mentions, social activity and analytics.

Douglas Karr

Douglas Karr Social media marketer
website: https://martech.zone/ social profile: https://twitter.com/douglaskarr
Douglas, what are your top tools to dominate in 2018?
Douglas Karr Social media marketer
  • Tweet Deck
  • Bitly
  • Agorapulse
Douglas Karr Social media marketer
I'm an office of one and need the most efficient tools possible.
Ryan, what are your top tools to dominate in 2018?
Ryan Biddulph Social media marketer
  • Hootsuite
  • Tweet Deck
  • SocialOomph
Ryan Biddulph Social media marketer
Each tool helps you save time and energy while assisting you in making the greatest impact in your niche. The tools simply help you share value and build bonds in the right spots with the right people while removing the logistical leg work that often trips people up with their social media campaigns.

Brad Geddes

Brad Geddes Social media marketer
website: https://adalysis.com/ social profile: http://twitter.com/bgTheory
Brad, what are your top tools to dominate in 2018?
Brad Geddes Social media marketer
  • Hootsuite
  • Google Analytics
  • Sprout Social
  • Ifttt
  • Bitly
Brad Geddes Social media marketer
Yes, because they provide an efficient and effective tool to plan, manage and control social media marketing activities.

Adam Connell

Adam Connell Social media marketer
website: https://bloggingwizard.com/ social profile: https://twitter.com/adamjayc
Adam, what are your top tools to dominate in 2018?
Adam Connell Social media marketer
  • Tailwind
  • Buzzsumo
  • Sendible
Adam Connell Social media marketer
Sendible - This is my go-to social media management tool. It's got the most robust social inbox that I've found so far. This helps me streamline my approach to managing responses to my followers - I can archive all the messages I've seen/replied to so I don't have to sift through them again. And their scheduling tool makes it easy to share my content and I don't have to keep re-scheduling content.

Tailwind - Literally the only tool I use for Pinterest marketing. Their scheduling tool ensures I've got new pins going up at the right time. Board lists simplify the sharing process and their tribes feature helps me get more shares.

Buzzsumo - There's so much to love about this. I can use it to monitor for new mentions/links, run a content analysis on my competitors or simply find the most shared content for a given topic. I can also use it to find influencers that are sharing specific pieces of content.
Andrew, what are your top tools to dominate in 2018?
Andrew and Pete Social media marketer
  • Google Analytics
  • Manageflitter
  • SmarterQueue
  • Zapier
Andrew and Pete Social media marketer
We'd recommend SmarterQueue as the best social media scheduler - it's cheaper than Edgar AND has more features.
We'd also recommend linking up your Zapier account to ManyChat so that you can grow your email subscribers through your Messenger Bot (link below)
ManageFlitter is great for finding relevant people to follow and communicate proactively with.

Have fun! :D
https://www.youtube.com/watch?v=4STR8yguCA0&lc=Ugzd4XFvdCV1J2kxtdZ4AaABAg

Peter Banerjea

Peter Banerjea Social media marketer
website: http://successiswhat.com/ social profile: https://twitter.com/SuccessIsWhat
Peter, what are your top tools to dominate in 2018?
Peter Banerjea Social media marketer
  • Manageflitter
  • Quuu
  • Meetedgar
Peter Banerjea Social media marketer
Manageflitter - It's an excellent tool for following people based on several parameters like location, area of expertise, role, influence, etc. It's also an awesome too for unfollowing people (manually by really fast) based on different criteria. Quuu - It's awesome for getting your posts significant traction. Far less expensive and more effective than promoting your post through paid social ads. MeetEdgar - If you want to recycle your posts, this is THE tool. It's a bit expensive but it's really easy to use and will save you hours a week. Even if you have a dedicated guy for handling social media, Edgar is a great choice.

Carlos Hidalgo

Carlos Hidalgo Social media marketer
website: http://www.visumcx.com/ social profile: https://twitter.com/cahidalgo
Carlos, what are your top tools to dominate in 2018?
Carlos Hidalgo Social media marketer
  • Buffer
  • Google Analytics
  • Buzzsumo
Carlos Hidalgo Social media marketer
Content is key to customer engagement and create a great experience. Being able to determine the best content, distribute across multiple social channels and measure the effectiveness is key to using social media effectively.

Mark Traphagen

Mark Traphagen Social media marketer
website: https://www.stonetemple.com/ social profile: http://www.twitter.com/marktraphagen
Mark, what are your top tools to dominate in 2018?
Mark Traphagen Social media marketer
  • Buffer
  • Buzzsumo
  • Google Analytics
Mark Traphagen Social media marketer
Buffer: The only post scheduler you should ever need. Very flexible with some cool features.

Buzzsumo: Not only analyze the social shares of your content and that of your competition, but perform tons of other analysis by topics, domains, and authors. Also love the new evergreen score that rates the longevity of post engagement.

Finally, Google Analytics (with UTM tagging all your social-shared links) to know which social brings the most valuable people to your site.
Jamie, what are your top tools to dominate in 2018?
Jamie Turner Social media marketer
  • Google Analytics
  • Agora Pulse
  • Brand24
Jamie Turner Social media marketer
I'm a big fan of AgoraPulse, because they continue to innovate and come up with new offerings. I'm also a big fan of Brand24, mostly because their social media sentiment analysis tool is so easy to use, but also because they're from Gdansk, Poland, which has a ton of great technology companies sprouting up there (including GetResponse, ClickMeeting, Sentione, and others).

Emma D’arcy

Emma D’arcy Social media marketer
website: http://www.emmadmarketing.ie/ social profile: https://twitter.com/EmmaDMarketing
Emma, what are your top tools to dominate in 2018?
Emma D’arcy Social media marketer
  • Google Analytics
  • Ifttt
  • Buzzsumo
  • Sendible
  • Bitly
Emma D’arcy Social media marketer
Buzzsumo is my favourite as it gives a really great insight into the type of content that is doing well online, takes the guesswork out, which is very attractive for business owners and companies

Julia Bramble

Julia Bramble Social media marketer
website: http://www.bramblebuzz.co.uk/ social profile: https://twitter.com/JuliaBramble
Julia, what are your top tools to dominate in 2018?
Julia Bramble Social media marketer
  • Design Wizard
  • Buzzsumo
  • Agora Pulse
Julia Bramble Social media marketer
I recommend Agorapulse as it's unlike any other social media scheduling or management tool I've tried - not only does it make things super-easy on the scheduling front, but you can also customise each post or tweet to suit a specific platform - and you can schedule to every major network. It also brings all responses (including those to your Facebook ads ) into one inbox, and allows you to create a queue of content either once, or again and again (great for evergreen content that deserves a number of outings!). It also offers lots of facilities for teams and is just so user-friendly!

I recommend Design Wizard as good images and graphics are just essential in digital marketing today. Design Wizard allows us to easily create visuals that are different and eye-catching - not the same old templated images that we've seen so many people share!

I recommend BuzzSumo as an amazing research tool. I know I've only just scratched the surface of what it can do, but it allows you to easily find the most popular or shared subjects or posts, and to research the networks and the sharers. You can also search for influencers and find out what content they share and track content as it's published that contains specific keywords.

Nathan Resnick

Nathan Resnick Social media marketer
website: http://www.trysourcify.com/ social profile: https://twitter.com/naterez94
Nathan, what are your top tools to dominate in 2018?
Nathan Resnick Social media marketer
  • Quuu
  • Brand24
  • Hubspot
Nathan Resnick Social media marketer
Marketing can be made easier with all the right tools. I use Quuu to promote, Hubspot to track and grow my efforts, and brand24 to keep track of the noise I'm creating.

Harry Hugo

Harry Hugo Social media marketer
website: http://goatagency.com/ social profile: https://twitter.com/HarryHugoGoat
Harry, what are your top tools to dominate in 2018?
Harry Hugo Social media marketer
  • Tweet Deck
  • Bitly
  • Agora Pulse
Harry Hugo Social media marketer
Tweet deck is good for realtime understanding of what's being said online, especially for managing multiple accounts on twitter. Whilst Bitly is good for measuring campaign effectiveness and tracking. It is also interesting to use as we can find out data on campaigns we haven't run yet.
Mike, what are your top tools to dominate in 2018?
Mike Arce Social media marketer
  • Facebook Ads platform
  • Facebook Live
Mike Arce Social media marketer
Live videos have taken over social media, and Facebook Live is a great way to engage with your audience. People watch live videos 3X longer than those that are no longer live, so Facebook prioritizes them and makes them appear higher in people's News Feed. Talk about topics that your audience is interested in, and ask them questions along the way that encourage them to comment and interact with you. You'll build a strong connection with your audience and get more exposure. If you don't already post Facebook Live videos, now is the time to start !
Janice, what are your top tools to dominate in 2018?
Janice Wald Social media marketer
  • Buffer
  • Google Analytics
  • Ifttt
Janice Wald Social media marketer
Buffer: I visit Buffer many times a day. I use Buffer to post on Twitter, on Instagram, and I check past analytics on Buffer. When I see a post did well, I rebuffer it and post it again. I also use Google Analytics. I recently switched to an email service which doesn't optimize the time I send my emails. Google Analytics tells me which days of the week and which times on those days people are on my site. I also use IFTTT. IFTTT saves me so much time each day that I blogged about how: https://www.mostlyblogging.com/ifttt/ IFTTT saves me time since it connects WordPress, where I blog, to the social media sites I use to promote my articles. Basically, IFTTT posts my articles for me saving me the time to promote my articles myself.

Esther Turón Perez

Esther Turón Perez Social media marketer
website: http://www.estherturon.com/ social profile: https://twitter.com/huhuzgz
Esther, what are your top tools to dominate in 2018?
Esther Turón Perez Social media marketer
  • Hootsuite
  • Ifttt
  • Feedly
Esther Turón Perez Social media marketer
My three favorite tools are IFTTT, Feedly and Hootsuite. Although we need many more tools for our work, for an effective management of time these are for me essential. IFTTT with its recipes allows me to automate many processes of publication in networks. Feedly allows me to be up to date in my sector and find all the content I need to share in my networks in one place. Hootsuite Pro is perfect to program the content of my accounts, follow mentions about my brand on Twitter and teamwork. I have been using them for many years and they are still my favorite.
Andy, what are your top tools to dominate in 2018?
Andy Lambert Social media marketer
  • Design Wizard
  • Hubspot
  • ContentCal
Andy Lambert Social media marketer
For us, there's no 'one size fits all' social media solution. But with these three products you can have all angles covered. ContentCal for the planning, organisation and team collaboration, Design Wizard for the content to add to your ContentCal plans and Hubspot for managing the entire customer lifecycle - analysing the effectiveness of your content, managing your community, understanding the impact of your social content on web traffic and ultimately, conversions.

Daniel Kempe

Daniel Kempe Social media marketer
website: https://quuu.co/ social profile: https://twitter.com/danielkempe
Daniel, what are your top tools to dominate in 2018?
Daniel Kempe Social media marketer
  • Tweet Deck
  • Quuu
  • Anchor
  • Brand24
  • Facebook Ads platform
Daniel Kempe Social media marketer
When deciding on tools that will help anybody dominate in 2018 with social media marketing, I found myself gravitating towards Buffer and MeetEdgar. At Quuu, we connect with Buffer and HubSpot to send out our content suggestions, but now, we’ve built our own scheduler (like Buffer) and content recycling tool (Like MeetEdgar) so we no longer need to use these tools at all. Now you can manage all your content, today, tomorrow and in the future from one place. We are trying to streamline your SMM productivity process in 2018.

In terms of trends, I strongly feel that video marketing is where it’s at in 2018, so creating short and useful videos for Facebook then paying to boost them is a simple win. You don’t need to spend hundreds or even thousands, just a dollar a day for each video (As the mighty Dennis Yu once said).

Tweetdeck is my go-to tool for managing general chit-chat and finding new conversations to build my following as well as meet new and interesting people. I also use Tweetdeck for Quuu's monthly Twitter chats, this ensures I never miss a tweet across the whole hour.

Using Quuu Promote, we get buckets of mentions, on Twitter, Facebook, LinkedIn and Google+. By using Brand24 we can keep track of them all and then choose how to engage with each person mentioning us.

We've just started to experiment with a monthly podcast summing up what we did that month on our blog by using Anchor. Anchor allows the whole team to call in to the show and will handle recording for you. By the time you've finished recording, your podcast is ready to share with the world.

Lisa Kalner Williams

Lisa Kalner Williams Social media marketer
website: http://www.agorapulse.com/ social profile: https://twitter.com/kalnerwilliams
Lisa, what are your top tools to dominate in 2018?
Lisa Kalner Williams Social media marketer
  • Quuu
  • Followerwonk
  • Agora Pulse
Lisa Kalner Williams Social media marketer
FollowerWonk is great for Twitter user research. Agorapulse is a super easy all-in-one social media management tool (and a great employer ;) ). Quuu is a simple way to give your content more traction on social.

Michaela Underdahl

Michaela Underdahl Social media marketer
website: http://www.nimble.com/ social profile: https://twitter.com/MichaUnderdahl
Michaela, what are your top tools to dominate in 2018?
Michaela Underdahl Social media marketer
  • Buffer
  • Meetedgar
  • Facebook Live
  • Nimble
Michaela Underdahl Social media marketer
In order to stand out from the crowd in your field, you have to be consistently working on developing your personal brand. You do so by curating and creating interesting content and engaging with people on social media. I use Buffer to share curated content and MeetEdgar for creating queues of evergreen content that was written by my team members as well as myself. Facebook Live is an amazing way to connect with your community, humanize your brand and show that you care. If you are successfull at engaging with people on social media, your network will start to grow and you will find yourself in a need of a tool like Nimble which allows you to easily create contact records with people straight from Twitter, Facebook or LinkedIn and then track the status and context of the relationship.

David Schneider

David Schneider Social media marketer
website: https://ninjaoutreach.com/ social profile: https://twitter.com/ninjaoutreach
David, what are your top tools to dominate in 2018?
David Schneider Social media marketer
  • Hootsuite
  • Viraltag
David Schneider Social media marketer
We’ve tried out more than a few social media marketing tools, but the ones that stuck with us through the years are Hootsuite and ViralTag. Best value for money so far, in my opinion.

Rebecca Coleman

Rebecca Coleman Social media marketer
website: http://www.rebeccacoleman.ca/ social profile: http://twitter.com/rebeccacoleman
Rebecca, what are your top tools to dominate in 2018?
Rebecca Coleman Social media marketer
  • Hootsuite
  • Meetedgar
  • Agora Pulse
Rebecca Coleman Social media marketer
They are tools I use myself on a daily basis, and feel like I wouldn't want to live without ! In addition, all three have great blogs with lots of useful content that help to keep me up-to-date with the most recent social media news and developments, as well as tips and tricks.

Tom Pick

Tom Pick Social media marketer
website: https://webbiquity.com/ social profile: https://twitter.com/TomPick
Tom, what are your top tools to dominate in 2018?
Tom Pick Social media marketer
  • Tweet Deck
  • Google Analytics
  • Manageflitter
Tom Pick Social media marketer
If you manage multiple Twitter accounts, TweetDeck is a godsend. It enables you to stay on top of what's happening across the accounts; post tweets from each at appropriate intervals; schedule tweets for posting minutes.hours, days, even weeks in advance; and selectively retweet key content. ManageFlitter is great for keeping your Twitter following clear of bots, inactive accounts, and other nonsense. Google Analytics provides the baseline view of what's happening on your website. It integrates with more sophisticated analytics platforms like PaveAI and Klipfolio; but you can't get the most out of those packages without having Google Analytics in place first.

Jason Acidre

Jason Acidre Social media marketer
website: https://kaiserthesage.com/ social profile: https://twitter.com/jasonacidre
Jason, what are your top tools to dominate in 2018?
Jason Acidre Social media marketer
  • Buffer
  • Google Analytics
  • Buzzsumo
  • Followerwonk
Jason Acidre Social media marketer
Mainly for monitoring, automation and topic/influencer research and analysis - especially if you're aiming to consistently create content that will drive activity and engagement in the social web, these tools can immensely help out in taking data-driven decisions.
Muthoni, what are your top tools to dominate in 2018?
Muthoni Wambugu Social media marketer
  • Buffer
  • Google Analytics
  • Facebook Ads platform
Muthoni Wambugu Social media marketer
Buffer
Buffer not only allows you to schedule posts but it also analyses how your readers and followers are interacting and responding to what you are sharing. This allows you to spot the top posts and try to replicate them. Week after week, as you track the winning posts (whether by the amount of shares/retweets, comments/replies and likes), you will get to understand the audiences from all the different social platforms you are on. This is without the deep dive into the different social platforms to analyze the numbers further. It is also a bonus that you can get to re-buffer your top performing posts.

Google Analytics
You should not build your audience on other people’s platforms as a long term plan. The simple reason is, anyone of these social platforms can close its doors or shut you down without any warning. The key is to convert your followings and readers on your social media platforms to your own site. And no better way to track this than through Google Analytics. Google Analytics will show you what social platform is sending you quality traffic. What social platform has a better lifetime value for your customer. And so much more. Through this, you can get to decide where you have absolutely nailed it in your social media efforts. And where you need to improve.

Facebook
By now, you already know Facebook is more than just a social media platform. Facebook has a robust ads manager, analytics dashboard, audience insights to say the least. Even with limited budget, you can create targeted ads to the audience that will have the likelihood of purchasing your product or service.So before investing on other tools for your business, make sure you already have a tracking system set up.

Vicki Fitch

Vicki Fitch Social media marketer
website: http://www.vickifitch.com/ social profile: https://twitter.com/Vicki_Fitch
Vicki, what are your top tools to dominate in 2018?
Vicki Fitch Social media marketer
  • Recurpost
Vicki Fitch Social media marketer
Recurpost is an exceptional tool that is a fraction of the cost of MeetEdgar but gives you the functionality you need to continue with a constant flow of content with out having to create new content all the time. It is a huge timesaver for me and my agency and we use it on all of our clients.
Prof. Marc, what are your top tools to dominate in 2018?
Prof. Marc Opresnik Social media marketer
  • Hootsuite
  • Google Analytics
  • Sprout Social
  • Ifttt
  • Bitly
Prof. Marc Opresnik Social media marketer
Yes, because they provide an efficient and effective tool to plan, manage and control social media marketing activities.
Terry, what are your top tools to dominate in 2018?
Terry Ibele Social media marketer
  • Socialoomph
  • Buzzsumo Chrome Extension
  • Facebook ads
Terry Ibele Social media marketer
Socialoomph - This tool creates a completely automated neverending queue of social updates. I use it for Twitter and LinkedIn and my traffic is now 5x from those sources. BuzzSumo Chrome Extension - I use this handy extension to instantly show the number of social engagements from Facebook, Twitter, and Pinterest on any page on the internet. Facebook Ads - I’ve created about two dozen one-minute videos that give practical tips to our target market. I turned these into ads and the business results have been phenomenal.
Vlad, what are your top tools to dominate in 2018?
 Vlad Calus Social media marketer
  • Planable
  • Ahrefs
  • MarvelApp
 Vlad Calus Social media marketer
In 2018 we’ll definitely see more platforms to help you analyse and understand the data you’re operating for your marketing campaigns. Ahrefs is the best tool for me to see how our website is performing. With the changes in the algorithm on Facebook and other social media platforms, creative teams will have to focus on creating better content and this is exactly what Planable will help you to do .

Jacinta Dempsey

Jacinta Dempsey Social media marketer
website: http://www.thesocialnetwork.ie/ social profile: https://twitter.com/tsnetwork_ie
Jacinta, what are your top tools to dominate in 2018?
Jacinta Dempsey Social media marketer
  • Google Analytics
  • Content Cal
  • Canva

Koray Camgoz

Koray Camgoz Social media marketer
website: http://www.cipr.co.uk/ social profile: https://twitter.com/KorComms
Koray, what are your top tools to dominate in 2018?
Koray Camgoz Social media marketer
  • Google Analytics
  • Facebook Live
Koray Camgoz Social media marketer
Google Analytics
No social media marketer's war chest is complete without Google Analytics (GA). Businesses often make the mistake of assuming Google Analytics exists purely to monitor web traffic but it can deliver so much more. When used wisely, GA generates powerful insights that show the direct and indirect contributions of social media activity against defined goals. It's an invaluable tool.

Facebook Live
We've had tremendous success with Facebook Live over the past twelve months. It's a brilliant, cost-free way to engage directly with audiences. We've used it to livestream events and reveal awards shortlists but it can work for product launches or sharing business success stories. Like any new channel, it's often a case of trail and error but don't be afraid to fail. You might not nail it first time round but with a bit of a practice, it can deliver terrific results. The latest update to Facebook's algorithm gives precedence to FB Live, so there's never been a better time to consider it for your business.
John J., what are your top tools to dominate in 2018?
John J. Wall Social media marketer
  • Hootsuite
  • Google Analytics
  • Bitly
John J. Wall Social media marketer
I love bit.ly for being able to track a link when it goes beyond my control. I've also been using Affinio for building social profiles and having some great results there.

Minuca Elena

Minuca Elena Social media marketer
website: http://minucaelena.com/ social profile: https://twitter.com/MinucaElena
Minuca, what are your top tools to dominate in 2018?
Minuca Elena Social media marketer
  • Buffer
Minuca Elena Social media marketer
I like Buffer because I can use it to schedule posts for all major social channels. Most scheduling tools do not offer an option to schedule pins. Buffer does. With Buffer you can also schedule posts to share them on Facebook groups, not only on your personal profile. I prefer a tool that gives me all the options that I need so I don't have to use different tools for each social network.
Paul, what are your top tools to dominate in 2018?
Paul Deckers Social media marketer
  • Google Analytics
  • Ifttt
  • Bitly
  • Facebook Ads platform
Paul Deckers Social media marketer
Free or cheap and when you know how to use them they can give you almost every statistic you need. Especially a fan of ifttt for automation and analytics for comparison between different traffic channels.

Yasmine Trulley

Yasmine Trulley Social media marketer
website: http://yasminetrulley.com/ social profile: https://twitter.com/YasmineTrulley
Yasmine, what are your top tools to dominate in 2018?
Yasmine Trulley Social media marketer
  • Hootsuite
  • Audiense
  • Facebook Ads platform
Yasmine Trulley Social media marketer
Easy workflow, God Interfaces, Saves Time, Very Helpful for Analytics & Metrics.

Shounak Gupte

Shounak Gupte Social media marketer
website: http://www.shounakgupte.com/ social profile: http://twitter.com/shounakgupte
Shounak, what are your top tools to dominate in 2018?
Shounak Gupte Social media marketer
  • Buffer
  • Quuu
  • Feedly
Shounak Gupte Social media marketer
Because I believe in Social Media Automation.
Daniel, what are your top tools to dominate in 2018?
Daniel Stănică Social media marketer
  • Google Analytics
  • Buzzsumo
  • Manageflitter
  • Bitly
  • Facebook Ads platform
Daniel Stănică Social media marketer
I’m a big fan of tools that can save me time and automate most of the digital marketing processes.Here are several tools that I’m using on a daily basis, with great results:

BuzzSumo is a great tool to research for content that our readers would love to read and then share with their peers (so the post may become viral and drive traffic on autopilot). I spend some time to research the perfect hashtags that are popular and match my article. More info on this on:
https://monetize.info/perfect-hashtags/

After I created a great piece of content I use a program like Missinglettr, Buffer, PostPlanner or Hootsuite to share automatically the article on all my social media accounts at given intervals.

After the article started to get some traction I use Google Analytics to track the way my readers interact with the content.

I'm a big Twitter fan as most of my audience is there and I'm getting huge traffic. ManageFlitter does a great job at keeping your Twitter account in good shape. Also you have a clear picture on how your Twitter account performs and you can easily unfollow bots or people that unfollowed you. That's why I recommend it to anyone which is serious about Twitter marketing.

In closing I'd like to add that these tools can help you achieve better results on social media marketing but don't forget that the focus should be on creating quality and interesting content.

Umesh Singh

Umesh Singh Social media marketer
website: https://curiousblogger.com/ social profile: http://twitter.com/iamumeshsingh
Umesh, what are your top tools to dominate in 2018?
Umesh Singh Social media marketer
  • Hootsuite
  • Google Analytics
  • Post Planner

Ashley Faulkes

Ashley Faulkes Social media marketer
website: http://madlemmings.com social profile: https://www.linkedin.com/in/ashleyfaulkes/
Ashley, what are your top tools to dominate in 2018?
Ashley Faulkes Social media marketer
  • Buffer
  • Tweet Deck
  • Google Analytics
  • Buzzsumo
  • Quuu
Ashley Faulkes Social media marketer
I like to keep it simple when it comes to social media automation, but that does not mean that I don't use tools. I automate the things that make sense, but still leave space and time for interaction. Tweetdeck helps me keep a handle on what is going on on Twitter, as well as being able to answer any tweets that mention me (it's all about the conversation, right?).

But, you also need to make sure that you are curating and sharing interesting information, which is where tools like Buzzsumo and Quuu (is that the right amount of u's?) come in. Give them a shot !

Last, but certainly not least, you should be tracking how things are going, which is where Google Analytics comes in. Sure, there are other tools that dive even deeper, but for me (someone who focuses more on websites and SEO) this is my go to tool.

Michael Babcock

Michael Babcock Social media marketer
website: https://yourownpay.com/ social profile: https://twitter.com/payown/
Michael, what are your top tools to dominate in 2018?
Michael Babcock Social media marketer
  • Buffer
  • Quuu
  • Bitly
Michael Babcock Social media marketer
These are the tools that I use and they help me with adding automation to my social networks. Not only that, but they also assist me with coming up with new content to promote. Who has time to look stuff up any more? ;)

Cian Corbett

Cian Corbett Social media marketer
website: https://leadingsocial.com/ social profile: https://twitter.com/Cian_Corbett
Cian, what are your top tools to dominate in 2018?
Cian Corbett Social media marketer
  • Buffer
  • Google Analytics
  • Sprout Social Socialbakers
  • Facebook Ads platform
Cian Corbett Social media marketer
I use different tools for specific tasks - I find Buffer is great for my personal Social Media posts to post things at optimal times. As an agency we find Sprout Social to be a critical element of reporting and moderating social channels for clients.

Dennis Yu

Dennis Yu Social media marketer
website: http://dennis-yu.com/ social profile: http://facebook.com/getfound
Dennis, what are your top tools to dominate in 2018?
Dennis Yu Social media marketer
  • Quuu
  • Facebook Ads platform
Dennis Yu Social media marketer
Because of Facebook's recent changes, the posts that appears the most organic and drives the highest engagement will win. Thus, Quuu (especially Quuu Promote) generates tons of mentions via Twitter and Facebook's own ads platform serves us well, naturally.

Third party tools like to claim there is no algorithmic penalty for posting through them instead of natively. But there are so many factors that bias any attempt at objective research.

Then again, people can say it's not the tool, but the user. Certainly people who are pre-dispositioned to automation are going to be posting more frequently, posting lower quality content (you have only so many good posts), and less likely to be human.

We've used most of the tools on this list-- any of them will drive you success if you have your content organized properly into a WHY/HOW/WHAT funnel sequence.

And likewise, if you have horrible content, using the best tools in the world won't matter one bit.
Mike, what are your top tools to dominate in 2018?
Mike King Social media marketer
  • Hootsuite
  • Google Analytics
  • Coschedule
Mike King Social media marketer
These are the primary social tools we're using at UndergroundHiphop.com. We like CoSchedule for managing our content calendar and pushing the posts out to social. We like HootSuite for managing social postings that are not a direct result of our editorial content. We like Google Analytics to determine the performance of our content.
Kim, what are your top tools to dominate in 2018?
Kim Fischer Social media marketer
  • Tweet Deck
  • Google Analytics
  • Bitly
  • Crowdfire
  • Facebook Ads platform
Stephen, what are your top tools to dominate in 2018?
Stephen Ryan Social media marketer
  • Google Analytics
  • Design Wizard
  • Facebook Live
Stephen Ryan Social media marketer
First up is Google Analytics, without knowing who is coming to your site and what pages they are looking at then you are wasting your time doing any digital marketing. The same applies to using any social platforms without using the analytics that they provide with them. At all times understand who your customers are and what they want.

Design Wizard makes life easier and as a marketeer with no design experience then that is a great tool to have.

With the current changes taking place on the Facebook Newsfeed you will need to start using the tool that facebook will give preference to i.e. Facebook live. In the same way Twitter was always strong for marketing in the moment, Facebook will want to do the same but in a visual context. They are also going to focus on getting people to watch via a specific facebook watch app which will give suggested videos based on your likes.
John, what are your top tools to dominate in 2018?
John Murray Social media marketer
  • Google Analytics
  • Design Wizard
  • Hubspot
  • Facebook Live
John Murray Social media marketer
These are the ones we have found most useful. Predominantly most bookings we receive from interactive online media, come from Linkedin. People following posts and connections.

Facebook Live and Instagram Live do create a great connection with followers directly. People who are generally interested in what we do already.

Hubspot is great for linking in with those who have been through the website and expressed interest as is Google Analytics.

Design Wizard is a fantastic tool and it is cost effective. As a business that has photoshop within daily practice. It is lumpy and a little convoluted for preparing artwork and high quality, low effort posts. Design wizard does that for us in spades. It also comes with all of the social media formats pre loaded which makes life a whole lot easier than searching through formats and Google for information.

Donal Cahalane

Donal Cahalane Social media marketer
website: http://www.dc.ie/ social profile: https://twitter.com/donal_cahalane
Donal, what are your top tools to dominate in 2018?
Donal Cahalane Social media marketer
  • Google Analytics
  • Social Pilot
  • Facebook Ads platform
Donal Cahalane Social media marketer
In this year of mass consumption and attention overload, companies need to focus their marketing efforts very tightly on niches, these tools will allow this to happen in an organised and deliberate way.
Fabrice, what are your top tools to dominate in 2018?
Fabrice Briatte Social media marketer
  • Hootsuite
  • Tweet Deck
  • Crowdfire
Fabrice Briatte Social media marketer
I use Tweet Deck to follow competitors, to get news about specific themes and to know what key marketing people post. I use mainly Hootsuite to automate blog posts on Twitter,LlinkedIn and Facebook. Finally, Crowdfire helps me to manage my targeted Twitter followers. Since images worth 1,000 words and videos worth 1,000,000 words, I will use Canva and Animaker more and more in 2018.

Brandon Shaw

Brandon Shaw Social media marketer
website: http://yardhouse.com/ social profile: https://twitter.com/Shawzyy
Brandon, what are your top tools to dominate in 2018?
Brandon Shaw Social media marketer
  • Sprout Social
  • Sprinklr
  • Spredfast
Brandon Shaw Social media marketer
Sprinklr and Spredfast have all the tools a social team needs to succeed. Ranging from an assortment of community management tools, in-depth reporting and the ease of finding user-generated content -- our team really enjoys both tools.

Jonathan Nuñez

Jonathan Nuñez Social media marketer
website: http://johnimsecrets.com/ social profile: https://www.pinterest.com/johnnunez2905/
Jonathan, what are your top tools to dominate in 2018?
Jonathan Nuñez Social media marketer
  • Buffer
  • Tweet Deck
  • Google Analytics
  • Tailwind
  • Buzzsumo
Jonathan Nuñez Social media marketer
I've tested many tools and (wasted a lot of money) these are the tools I've found the most useful, powerful, and simple to use.
Chuck, what are your top tools to dominate in 2018?
Chuck Bankoff Social media marketer
  • Hootsuite
  • Feedly
  • Hubspot
Chuck Bankoff Social media marketer
I recommend Feedly because it is a terrific way to aggregate content on specific subjects. We can have feeds for our Education clients, Our Glass & Mirror clients, and of course for our own Digital Marketing services. HubSpot and Hootsuite are just great for scheduling content.
Susan, what are your top tools to dominate in 2018?
Susan Tatum Social media marketer
  • Buffer
  • Buzzsumo
  • Oktopost
Susan Tatum Social media marketer
I don't have a strong feeling about these tools. My specialty is LinkedIn and I find that too much reliance on automation can be a mistake. In fact, these tools only scratch the surface of what LinkedIn offers as a communication channel for marketers. Your best results from LinkedIn are going to come from manual efforts. (These days I am also much more involved in strategy than actual execution).

Tink Taylor

Tink Taylor Social media marketer
website: http://www.dotmailer.com/ social profile: https://twitter.com/tinktaylor
Tink, what are your top tools to dominate in 2018?
Tink Taylor Social media marketer
  • Hootsuite
  • Tweet Deck
  • Google Analytics
  • Sprout Social
  • Social Bro
Tink Taylor Social media marketer
Easy to use tools that get the job i need doing very efficiently.

Tom Lyons

Tom Lyons Social media marketer
website: http://www.learn2.com/ social profile: https://twitter.com/tlyons
Tom, what are your top tools to dominate in 2018?
Tom Lyons Social media marketer
  • Hootsuite
  • Bitly
  • Facebook Ads platform
Tom Lyons Social media marketer
We like our picks because we can't live without them, Facebook ads platform is the backbone to our targetting, and drives tons of traffic for us at some of the best cost to conversion ratios. Bitly allow me to track links we use in multiple places, but more importantly when we create links with good keywords, UTM tags etc, they need to shortened, bitly does a great making that super easy. Hoot suite just saves us time, we use another tool called Amplifr that we love as well, same sort of thing.
Greg, what are your top tools to dominate in 2018?
Greg Fry Social media marketer
  • Tweet Deck
  • Ifttt
  • Buzzsumo
  • Feedly
  • Nimble
Greg Fry Social media marketer
In order to succeed and get seen in 2018 in an ever busy Social Media world marketers need to become far more strategic. Tools like Nimble can help you find opportunities to have more relevant one to one conversations online. This is far more effective than blasting out bland messages to the masses.

Ads have become vital to get seen in the social media newsfeed. So we will need to up our adverting budget and knowledge in 2018. However, we are not talking about traditional 'buy now' ads. Social Ads require great valuable content not sales pitches. Tools like Feedly and Buzzsumo are super for businesses to identify the types of content that are gaining traction online. So we need great content, but we also need to activate and amplify that content to the right audience online.
Vera, what are your top tools to dominate in 2018?
Vera Pell Social media marketer
  • Hootsuite
  • Google Analytics
  • Ifttt
Vera Pell Social media marketer
For a digital marketing expert (who is a bit OCD!) it can be very daunting for me and my team to stay on top of all my company's tasks and track them in a cohesive manner. Oh and then duplicate those tasks for multiple clients !

Hootsuite allows me to see all of my social media posts at one time on all the Dakotah platforms and my clients platforms. Scheduling, analytics and monitoring in one tool. It's just all inclusive. I've used it for years !

Google Analytics is an awesome visual I use to show my clients how their website is doing and the data is on all of my client reports. It can sell a potential customer by quickly seeing how their site is doing and how it can be improved.

IFTTT is an easy automation tool for all those little things (and some big ones) that automate soooo many process in my life. There are umpteen ways to do the things that you need every day. It's amazing how they think of all these ways to connect apps.

All of these tools have saved me countless hours of time and allows my team to track the many processes we use at Dakotah. These tools and many others help me streamline my world. They help us manage elusive 'time' and achieve consistent results for our clients.

Lisa Raehsler

Lisa Raehsler Social media marketer
website: http://bigclickco.com/ social profile: https://twitter.com/lisarocksSEM
Lisa, what are your top tools to dominate in 2018?
Lisa Raehsler Social media marketer
  • Google Analytics
  • Sprout Social
  • Facebook Live
Lisa Raehsler Social media marketer
Visual and live interaction with audiences --fans, friends, and clients-- is a way to immediately connect and get real-time feedback. With trends rising in personalization, marketers who can personalize their messages in real-time can gain an advantage over competitors.

Kayla Lewkowicz

Kayla Lewkowicz Social media marketer
website: https://privy.com/ social profile: https://twitter.com/kllewkow
Kayla, what are your top tools to dominate in 2018?
Kayla Lewkowicz Social media marketer
  • Google Analytics
  • Sprout Social
  • Facebook Live
Kayla Lewkowicz Social media marketer
Each tool I recommended does slightly different things, but they all contribute to a well-rounded organic strategy. I'm a huge fan of Sprout Social's platform because it's easy to use, I can stay organized, and it has everything I need in one place. I supplement Sprout's great analytics with Google Analytics to help connect the bottom of funnel outcomes (such as sign ups) with top of funnel promotion on social. And with Facebook's algorithm changes, Facebook Live is going to be critical. Mastering on-camera work and video marketing on platforms like Facebook Live is the name of the game for 2018.

Faith Warren

Faith Warren Social media marketer
website: https://quicklightmedia.com/ social profile: https://twitter.com/faithinatx
Faith, what are your top tools to dominate in 2018?
Faith Warren Social media marketer
  • Google Analytics
  • Ifttt
  • Feedly
  • Facebook Ads platform
  • Facebook Live
Faith Warren Social media marketer
Automation is great, but not if it means your content sounds stale and impersonal. Use tools that enhance productivity, but still leave lots of room for your personality and the 'social' part of social media.
Dawn, what are your top tools to dominate in 2018?
Dawn Marrs Social media marketer
  • Hubspot
Dawn Marrs Social media marketer
SmarterQueue is the social media management tool I use... I love that it recycles posts like Edgar and SocialOomph (I have used both, and think they're great programs), but at about half the cost.
Sathish, what are your top tools to dominate in 2018?
Sathish Arumugam Social media marketer
  • Hubspot
  • Google Analytics
  • Buzzsumo
Sathish Arumugam Social media marketer
Hootsuite

Let’s start with HootSuite, this is a tool that can help you gather up your various social media profiles under one dashboard, this tool is exceptionally useful if you are trying to coordinate your interactions with influencers across various social media handles.
This tool is a great time saver and I would highly recommend this to anyone who is looking for a clutter-free online social experience.

Google Analytics
The next one is Google analytics, this tool is primarily used by website owners and bloggers to keep track of their respective sites organic traffic.
This tool can give accurate reports about the visitors on one’s sites and blogs that can be used for various purposes including AdSense.
This tool can be used to determine the changes needed for increasing the said traffic and this is a big help for new and budding bloggers trying to find a foothold.

Buzzsumo
The last one is Buzzsumo, this website is a great place to know about the current happenings on one’s respective industries, it can give you up to date information about how your competitor is doing and what he is doing, It can also provide you with cool and relevant topics to write on.
Overall these three tools can really help you to play your winning hand at all times and give you an edge over your opponents and business.
Lara, what are your top tools to dominate in 2018?
Lara Fabans Social media marketer
  • Google Analytics
  • Post Planner
  • Facebook Ads platform
Lara Fabans Social media marketer
Postplanner is a great way to regularly post content to Facebook and Twitter. If you don't have something, they do. I can always find a good quote or interesting article for all of the FB pages and twitter handles that I manage. And it's affordable. Facebook Ads allows you to target interests and build up lookalike audiences which means a warmer reception than keywords.
Finally, Google Analytics has come a long way. I can now find out where my people are coming from and optimize language and websites for platforms.

Michael McCarthy

Michael McCarthy Social media marketer
website: http://www.inkit.io/ social profile: https://www.linkedin.com/in/michaelmccarthyj/
Michael, what are your top tools to dominate in 2018?
Michael McCarthy Social media marketer
  • Tweet Deck
Michael McCarthy Social media marketer
Twitter is hot this year! I really enjoy using Tweetdeck to keep up to speed on all things happening in the Twitter Universe !
Lauri, what are your top tools to dominate in 2018?
Lauri Stevens Social media marketer
  • Social Bro
  • Tweepi
  • Facebook Live
Lauri Stevens Social media marketer
You have to remember I work exclusively with law enforcement. For police, Facebook Live (and any other live video opportunity) is a must to reach key audiences. With the ability to broadcast to exclusive groups along with Facebook's notifications, public safety agencies would be crazy not to use it.

Tweepi is just an easy free app to quickly manage Twitter followers/unfollowers.

Although you have to pay for Social Bro, and cops tends to like FREE tools, it's awesome for monitoring and managing social campaigns.
Lewis, what are your top tools to dominate in 2018?
Lewis Lindsay Social media marketer
  • Google Analytics
  • Sprout Social
Lewis Lindsay Social media marketer
First class insights, great reporting and easy to use.

Brandon Meek

Brandon Meek Social media marketer
website: http://leadcrossing.com/ social profile: https://twitter.com/brandonmeek
Brandon, what are your top tools to dominate in 2018?
Brandon Meek Social media marketer
  • Buzzsumo
  • Slidely promo
Brandon Meek Social media marketer
We're using Buzzsumo to help us find influencers and content ideas for the various industries we work with. It allows us to take a very quick look at a topic, evaluate how we want to position our content and get moving.

Right now we're using Slidely Promo in presentations and for ongoing client work. The first time we used one of these in a presentation, it helped us close a $2k/mo. deal. The platform allows us to develop quick concept videos that have a very polished look, without spending hours in editing or searching stock footage. It's been a huge timesaver for our business.
Kyle, what are your top tools to dominate in 2018?
Kyle Miller Social media marketer
  • Hootsuite
  • Tweet Deck
  • Facebook Ads platform
Kyle Miller Social media marketer
I think it is important to have access to analytics and data when gauging the success of your engagement efforts. These tools allow the type of insight to do just that.
Mary-Jane, what are your top tools to dominate in 2018?
Mary-Jane  Social media marketer
  • Hootsuite
  • Design Wizard
  • Facebook Ads platform
  • Facebook Live
Mary-Jane  Social media marketer
Facebook Adverts allows you to be specific in who and where you are targeting and it is user friendly

Brittany Simpson

Brittany Simpson Social media marketer
website: https://www.sitestrategics.com/ social profile: https://twitter.com/YellowBrittany
Brittany, what are your top tools to dominate in 2018?
Brittany Simpson Social media marketer
  • Buffer
  • Google Analytics
  • Buzzsumo
  • Social Bro
  • Followerwonk
Brittany Simpson Social media marketer
These tools each play a role in actively identifying and reaching the audiences most responsive to and receptive of you and your clients' messaging.
Rebecca, what are your top tools to dominate in 2018?
Rebecca Wilkie Social media marketer
  • Hootsuite
  • Google Analytics
  • Bitly
Rebecca Wilkie Social media marketer
Bitly is an under-utilized tool on social media and email marketing. By shortening the URL and having the ability to track the clicks, the program creates valuable analytics on those interacting with your links.
Aimee, what are your top tools to dominate in 2018?
Aimee Beck Social media marketer
  • Buffer
  • Manageflitter
  • Hubspot
Aimee Beck Social media marketer
These are tools we use daily, which have proven to show great success.

Rob Petersen

Rob Petersen Social media marketer
website: http://barnraisersllc.com/ social profile: https://twitter.com/robpetersen
Rob, what are your top tools to dominate in 2018?
Rob Petersen Social media marketer
  • Cisions Visible Technologies
Rob Petersen Social media marketer
We subscribe to Cision and their social media software, Visible Technologies. We have for 2 years. They are my #1 tool because searches are set up around keywords and Boolean search. We think this produces the best results. They have strong social network coverage. Their analytics are well set up by mentions, social channels, media type, content, authors and sentiment. And they have great customer support that is prompt, thorough and a pleasure to work with.

Cision merged with Vocus. They have acquired Visible Technologies, Viral Heat and most recently PR News Wire. So they also seem to be in it to win it for social media monitoring. We've been very satisfied with them.

Chris Lee

Chris Lee Social media marketer
website: https://www.rankxl.com/ social profile: https://twitter.com/rankxl
Chris, what are your top tools to dominate in 2018?
Chris Lee Social media marketer
  • Hootsuite
  • Buffer
  • Buzzsumo
Chris Lee Social media marketer
A ton of great tools out there, but I love Buffer's and Hootsuite's interface. It's intuitive and makes it really easy to use. BuzzSumo is one of my favorite marketing tools. I use it more for content marketing purposes. It's great for finding the most popular content in social channels, and then seeing exactly who shared it.

Pamella Neely

Pamella Neely Social media marketer
website: http://contentwonk.com/ social profile: https://twitter.com/PamellaNeely
Pamella, what are your top tools to dominate in 2018?
Pamella Neely Social media marketer
  • Buzzsumo
  • Quuu
  • Followerwonk

Jeffrey Gomez

Jeffrey Gomez Social media marketer
website: https://www.falcon.io/ social profile: https://www.linkedin.com/in/gomezjeffrey/
Jeffrey, what are your top tools to dominate in 2018?
Jeffrey Gomez Social media marketer
  • Google Analytics
  • Falcon Social
  • Feedly
Jeffrey Gomez Social media marketer
First, I want to state why I didn’t choose one particular tool as my top: Facebook Live. Facebook Live is still something not many marketers have mastered. Most marketers are looking into FB ads because of their precise targeting whereas Live is something a bit unpredictable. It requires time and really good outreach in order to successfully continue pouring time and effort into it.

For my top tools, you need all three of these: Falcon.io, Google Analytics, and Feedly. A platform to replace the clunkiness of native platforms + scheduling, tracking, and an rss app to get all the latest news.

A tool like Falcon.io is a must for brands and agencies, or really any social media marketer. Falcon.io enables every tool that a social media person may need all in one unified platform. Everything from scheduling to all channels including Instagram, managing incoming mentions and messages, listening to social channels, and of course, analytics. It really could be the only tool you’d ever have to use.

Google Analytics is a must for every marketer. You can use native or 3rd-party platforms to measure social success, but for most brands, the end goal is usually something that’s done outside of social such as a signup, purchase, or download on a site. There’s a full cycle here that needs to be tracked and GA implementation is something that 1) should already be implemented, 2) used in order to create advanced segments of users and 3) track social media goals. If you already include GA inside of Google Tag Manager, you can do advanced things to your Facebook/Twitter/LinkedIn retargeting pixels as well.

Finally, you need to continue learning from other marketers. Feedly is the perfect tool to get all your information from different blogs. Dedicate 30 minutes every day reading blogs from other social media marketers !
Carlos, what are your top tools to dominate in 2018?
Carlos Gil Social media marketer
  • Buffer
  • Manageflitter
  • Bitly
Carlos Gil Social media marketer
For anyone that’s trying to balance the challenge(s) that managing multiple social media channels offer, you need to use a set of tools to help you cut through the clutter which is why I recommend using Buffer’s pro plan which allows you to schedule and post content across 10 accounts, ManageFlitter to keep your Twitter newsfeed clean by unfollowing accounts which are inactive or don’t follow you back, and Bit.ly to for branded URL’s and analytics.
Robert, what are your top tools to dominate in 2018?
Robert Moore Social media marketer
  • Tweet Deck
  • Sprout Social
  • Crowdfire
Robert Moore Social media marketer
Social media marketing/management platforms give me the ability to operate at maximum efficiency, at scale. For me, the three platforms I recommend are the best of breed for their core functions: Multiplatform scheduling and content curation - Sprout; Audience management & building - Crowdfire; Real time engagement - Tweetdeck.

Deborah Anderson

Deborah Anderson Social media marketer
website: http://www.socialwebcafe.com/ social profile: https://twitter.com/socialwebcafe
Deborah, what are your top tools to dominate in 2018?
Deborah Anderson Social media marketer
  • Buffer
  • Tailwind
  • Commun.it
Deborah Anderson Social media marketer
One of the most important things to me is the customer service and these three have gone above and beyond. Add to that that they are exceptional tools, and you have a complete package.

Ann Handley

Ann Handley Social media marketer
website: http://www.annhandley.com/ social profile: https://twitter.com/annhandley
Ann, what are your top tools to dominate in 2018?
Ann Handley Social media marketer
  • Buffer
  • Buzzsumo
  • Coschedule
Marina, what are your top tools to dominate in 2018?
Marina Barayeva Social media marketer
  • Tailwind
Marina Barayeva Social media marketer
SmarterQueue is the great time saver for scheduling posts for social media. Once you schedule your blog posts, it will publish them over and over automatically. Mix them with other curated content, and your social media feeds will always share valuable content without lots of effort from your side. /n/n Tailwind is the number one solution for Pinterest scheduling. Easy to schedule pins from the Internet, Pinterest or Tailwind will suggest you pins for sharing based on your previous shares. Plus if you get to the Tailwind's tribes you will always have valuable content to share from other bloggers in your niche. /n/n Later is excellent for Instagram scheduling. You can organize your images with the tags, share videos, reply the comments right from the system.

Alejandro Rioja

Alejandro Rioja Social media marketer
website: http://alejandrorioja.com/ social profile: https://twitter.com/RiojaAlejandro
Alejandro, what are your top tools to dominate in 2018?
Alejandro Rioja Social media marketer
  • Google Analytics
  • Ifttt
  • Facebook Live
Alejandro Rioja Social media marketer
I like IFTTT to quickly share my content across all my social media platforms. I have it integrated with my Wordpress blog, so that it posts on Twitter, Facebook, LinkedIn automatically every time I publish a new blog post. /n/n Facebook Live is great because the reach is much larger than a native post, plus it is a great way for customers or fans to see a side of you and your brand they don't usually get exposed to. /n/n Finally, Google Analytics (with the Search Console integrated) is my go-to whenever I am looking to improve my SEO and traffic. It has all the information I want such as organic queries and CTRs.
Tim, what are your top tools to dominate in 2018?
Tim McGee Social media marketer
  • Buffer
  • Google Analytics
  • Buzzsumo
  • Meetedgar
  • Facebook Ads platform

Jordie Van Rijn

Jordie Van Rijn Social media marketer
website: https://www.emailvendorselection.com/ social profile: http://twitter.com/jvanrijn
Jordie, what are your top tools to dominate in 2018?
Jordie Van Rijn Social media marketer
  • Hootsuite
  • Tweet Deck

Luis Alvarado

Luis Alvarado Social media marketer
website: http://luisalvarado.org/ social profile: http://facebook.com/LuisAlvaradoFL
Luis, what are your top tools to dominate in 2018?
Luis Alvarado Social media marketer
  • Buffer
  • Google Analytics
  • Buzzsumo
  • Quuu
  • Bitly

Adam Sokolowski

Adam Sokolowski Social media marketer
website: http://instagram.com/adamsoko social profile: http://instagram.com/adamsoko
Adam, what are your top tools to dominate in 2018?
Adam Sokolowski Social media marketer
  • Google Analytics
  • Sprout Social
  • Content Cal

Mícheál Brennan

Mícheál Brennan Social media marketer
website: http://www.pikwizard.com/ social profile: https://twitter.com/pikwizard
Mícheál, what are your top tools to dominate in 2018?
Mícheál Brennan Social media marketer
  • Google Analytics
  • Design Wizard
  • Facebook Live
Mícheál Brennan Social media marketer
Design Wizard makes it so easy to create visually compelling content and the licensing system is much fairer than its competitors. Video is getting bigger and bigger if you want to get engagement and going live seems to be a way of getting more organic reach on Facebook than traditional posts, especially since their algorithm change. The audience insights within the facebook ads platform are absolutely crucial if you are creating a new strategy.

Claire O’Brien

Claire O’Brien Social media marketer
website: http://www.designwizard.com/ social profile: https://twitter.com/chewitt52
Claire, what are your top tools to dominate in 2018?
Claire O’Brien Social media marketer
  • Google Analytics
  • Design Wizard
  • Coschedule
Claire O’Brien Social media marketer
Design Wizard is amazing, its so easy to create and share images directly to social media or schedule them through Buffer. Without GA I would be operating in the dark, unable to see what my social followers really enjoy away from metrics like likes and clicks,it answers the important question - what do they spend time on! I love the coschedule headline analyzer and challenge myself to get a high scoring caption for social media.

The consensus that can be taken from the answers we received, is that to dominate social media marketing it’s not about the tools that you use. It’s about mindset. All of the tools listed are just that, tools. They will not create a marketing strategy for you. They will not automatically grow your following by clicking one button. They will not create fake engagement with real people. The tools that our experts recommended can help you in many ways. They can help you save time, lots of it.


They can help you create stunning visual content that increases engagement. They can help you find relevant people who might be interested in your content. They can help you get more (or less) organic reach. In fact, one of the experts that was kind enough to contribute, said that he doesn’t use tools at all because in his opinion using them can affect organic reach.

“I genuinely prefer just using the platforms directly over and above working through a given tool. Yes it’s that bit more labour sum but I feel the tools negatively impact the organic reach of the posts. I know this is contested everywhere but all my experience compliments my stance.” Jamie White

At the end of the day, whether you agree or disagree with Jamie’s stance, the thing that pretty much all of experts preached is that the tools can only take you so far, to really have success in social media marketing, you first need to have the right mindset and one of our other experts really stressed this:

“Tools are important but the tools won't save you. Too many people are looking for the magical tool that will skyrocket their social accounts. It doesn't exist. Success on social is 98% mindset and 2% tools. You need to actually want to dominate. Then you need to be willing to put in the work to do it. Then you need to realize that you're going to suck at the start and that's ok. Expect to get zero results at the beginning. Know that the quantity leads to the quality but until you have quality, nobody is going to follow you. Lebron James would dominate you in basketball in a bathrobe and flip flops no matter what gear or shoes you're wearing. Do the right tools make him even better? Absolutely. But wearing Lebron's shoe doesn't make you Lebron. The tools won't save you. Get your mindset right and just decide that you're going to dominate social media this year. Once you truly decide, you'll figure out the how.” Evan Carmicheal

And that same message came across in so many of the other responses we got, from some of the smartest people in the social media marketing community. If you focus on creating strategies that engage with your audience, then you will already be more than halfway there. And with the tools that our experts have recommended, you’ll be able to get there a lot quicker. At the end of the day, the key to succeeding on social media seems to be the same as the key to succeeding through any other platform. Good old fashioned marketing strategy!



The Best Social Media Marketing Tools for 2019

go back to legend

Create High-Quality Content in Minutes

Become a Design Wizard Today